PepsiCo-Jordan renews sponsorship of Run Jordan’s Activities for 2017

Press release

Published March 1st, 2017 - 08:12 GMT

During the agreement

PepsiCo-Jordan has agreedtocontinue its fruitful and longstanding partnership with Run Jordan, renewing its sponsorship of the Association’s activities and events for 2017. The agreement was signed at the Company headquarters on Monday 27 February, 2017, by PepsiCo-Jordan General Manager, Eng. Nidal Hamam, and Run Jordan General Manager, Lina El Kurd.

By virtue of the agreement, PepsiCo-Jordan’s pure drinking water, Aquafina, was named the official beverage of Run Jordan marathons set to take place throughout the current year, including the Amman Marathon, Amman Children’s Marathon, Red Sea Half Marathon and Dead Sea Ultra Marathon. Aquafina will also be the exclusive source of bottled water at press conferences, training programs and other races that will be organized by Run Jordan over the course of the year.

“We are pleased to strengthen the partnership that has linked us with Run Jordan for many years through our support of its various events that aim to help humanitarian and charitable causes. Such activities correspond with our efforts to encourage members of the local society of all ages to exercise and embrace a healthy lifestyle. Moreover, our sponsorship of Run Jordan’s events underscores our responsibility to support sports events that contribute to noble causes,” said Eng. Hamam.

Proceeds from Run Jordan marathons are directed towards the support of charitable and humanitarian organizations operating in the Kingdom, including the Jasmine Society for Children with Down Syndrome, El-Hassan Youth Award, and more.

Background Information

Pepsi Cola International

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.

For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.