PepsiCo-Jordan supports the Ramadan and Eid clothing campaign for orphans

Press release

Published August 21st, 2011 - 11:09 GMT

Al Bawaba

PepsiCo-Jordan - winner of the 2009 and 2010 King Abdullah II Award for Excellence - announced its sponsorship of the Ramadan and Eid Clothing Campaign aimed at supporting orphanages across the Kingdom. The Campaign is held under the patronage of HRH Princess Alia Bint Al-Hussein, and is organized by the Mohammed Al-Masaeed Establishment.

As part of its sponsorship, PepsiCo-Jordan is hosting Iftar events during the holy month and is distributing gifts to orphans. PepsiCo-Jordan’s sponsorship corresponds with its goal of developing the community and cementing its partnership with the public and private sectors. Additionally, HRH Princess Alia Bint Al-Hussein presented PepsiCo-Jordan’s Public Relations Manager, Mohammed Arabiyat, with an award on behalf of the establishment during the main Iftar event, which was held on 17^th August, 2011 at Everest Resort, and was attended by 400 children from numerous orphanages in Jordan.

At the end of the Iftar, HRH Princess Alia Bint Al-Hussein handed out gift packs to the children. Similar gifts will be distributed to other children at orphanages over the course of Ramadan.

“We are aware of the importance of forming partnerships between private sector organizations and associations that aim towards developing our local community, thus PepsiCo-Jordan is committed to supporting national initiatives aimed at reinforcing unity amongst Jordanians. We are pleased to participate in this campaign, and we hope to remain at the forefront of companies dedicated to bringing joy into the lives of children”, commented Sufian Al Salman, PepsiCo East Med and Africa HR Director.

Background Information

Pepsi Cola International

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.

For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.