PepsiCo-Jordan launches its new Live For Now slogan in Jordan

Press release

Published February 10th, 2013 - 05:13 GMT

Al Bawaba

PepsiCo-Jordan launched its new slogan entitled Live For Now - translated in Arabic as Yalla Now - which represents a specific mindset and lifestyle that corresponds with Pepsi’s global identity. Live For Now is not a mere slogan, it is a statement and reminder of Pepsi’s standing across the world as a refreshing and irresistible beverage. PepsiCo-Jordan remains committed to connecting with youth, inspiring them to capture the excitement of every moment and unleashing their hidden potential in order to be part of thrilling, fun and carefree experiences.

The new Live For Now slogan spurs young individuals to capture the moment, create great memories and aspire towards a bright future, subsequently encouraging them to love life and adventure, and motivating them to succeed on different fronts.

Background Information

Pepsi Cola International

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo.

For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.