PepsiCo Supports the MENA Region With $5 Million Relief Funds in Response to the COVID-19 Crisis

Press release
Published April 14th, 2020 - 07:47 GMT

PepsiCo will announce additional programs over the coming days and weeks to meet hyper-local needs as COVID-19 continues to spread and community needs expand.
PepsiCo will announce additional programs over the coming days and weeks to meet hyper-local needs as COVID-19 continues to spread and community needs expand.
Highlights
PepsiCo and its philanthropic arm, the PepsiCo Foundation have confirmed that it is committing $5 million in relief efforts across the region.

As regional efforts kick into high gear to provide relief from the devastating impact of COVID-19, PepsiCo and its philanthropic arm, the PepsiCo Foundation have confirmed that it is committing $5 million in relief efforts across the region. In the wake of the COVID-19 pandemic, PepsiCo, The PepsiCo Foundation and its bottling network partners are focused on providing financial assistance, medical equipment, supporting local health authorities’ efforts and providing meals to vulnerable communities across the region.

PepsiCo and its partners are supporting foodbanks in Jordan, Morocco, Saudi Arabia and the UAE to distribute 10 Million nutritious meals and food supply boxes to labor camps, quarantined communities, vulnerable families and at-risk groups over the next few weeks. This effort is part of the PepsiCo goal to #GiveMealsGiveHope by delivering more than 50 million meals globally as well as provide other essential resources needed to combat COVID-19.

Additionally, personal protection equipment and other vital health equipment to frontline responders, has been supplied to healthcare workers in Lebanon, expanding the capacity of health and relief systems, via donations to the Lebanese Red Cross and the Rafik Hariri Hospital.

In the Kingdom of Saudi Arabia, PepsiCo’s contribution is focused on providing emergency meals to families, supporting small business affected by COVID-19 through government initiatives and distributing essential products to frontline workers including sterilization materials, surgical masks, and food packs.

Funds have been allocated to supporting an online education program with the authorities in Iraq, and contributing to a food drive initiative that will provide meals for over 10,000 families.

PepsiCo will announce additional programs over the coming days and weeks to meet hyper-local needs as COVID-19 continues to spread and community needs expand.Additionally, for the month of April, The PepsiCo Foundation is offering a two-to-one matching program for all employee charitable contributions to select nonprofits providing COVID-19 relief globally, contributing up to $2 million in support to nonprofits chosen by employees.

"During these times we are dedicated to ensuring the safety of our people, customers and consumers as well as remaining committed to providing food supplies across the region. The importance of supporting relief efforts is paramount to us, as the Middle East is not just somewhere we operate, it is our home. We’ve been present here for over 60 years through our communities, employees, bottlers and local government partners. Leading with purpose is part of our DNA and we will continue to make a positive impact where we operate. We are grateful for the role we can play in supporting those who need it most in these extraordinary circumstances.” said Aamer Sheikh, President and General Manager at PepsiCo Middle East, North Africa and Pakistan. “The generosity of our bottling partners and cooperation of local governments has meant that our collective contributions can make a meaningful impact in the lives of many people, including the courageous healthcare professionals that are inspiring us all.”

PepsiCo has been present in the Middle East, North Africa region for over six decades and through its philanthropic The PepsiCo Foundation, it has regularly contributed to social impact and development in the communities where the company operates. Globally, PepsiCo has committed more than $45 million to combat the impact of COVID-19, by providing vital local humanitarian support and is working with partners to distribute more than 50 million nutritious meals worldwide.  In addition to its support for the Middle East, PepsiCo has rolled out programs in the Americas, Europe, Asia and Australasia to provide food, water, healthcare supplies and other critical support to communities affected by COVID-19. 

Background Information

Pepsi Cola International

In 1965, Donald Kendall, the CEO of Pepsi-Cola, and Herman Lay, the CEO of Frito-Lay, recognized what they called “a marriage made in heaven,” a single company delivering perfectly-salty snacks served alongside the best cola on earth. Their vision led to what quickly became one of the world's leading food and beverage companies: PepsiCo. 

For more than 50 years, as tastes, trends and lifestyles have changed, PepsiCo has evolved with them. Our willingness to adapt and grow has transformed our snack and soda company into a collection of global brands including Pepsi and Quaker, Gatorade and Tropicana, Frito-Lay and beyond. Today, PepsiCo is one of the world’s most-respected companies with products sold in more than 200 countries and territories and 22 brands that generate more than $1 billion each in estimated annual retail sales.

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