P&G and Always announce commitment to changing the world of refugee girls

Procter & Gamble and global feminine care leader, Always, announced a new commitment to address the challenges young Syrian refugee girls and women are facing currently. In partnership with UNESCO and Save the Children, Always will help rebuild the confidence of young girls in Jordan through education and skill development.

This commitment furthers the Always brand’s mission of championing girls’ confidence and a world that is free from gender bias. A large number of Syrian refugees, especially girls, are no longer attending school. Their bodies are changing and the lack of support from their families has led to a loss of confidence and left them out of school and without any education. P&G and Always are working to empower girls and young women to take charge of their future even in the most challenging circumstances. This new initiative focuses on reaching around 1000 young Syrian and Jordanian women by providing them with life-skills and work readiness training, whilst encouraging shared experiences and an open dialogue between Syrians and Jordanians. It is designed to help young women develop business and vocational skills to realize their full potential.

P&G and Always brought together international experts and leading figures to discuss solutions for securing the future of young women through education and skill development within the context of the current refugee crisis. Participants included Carolyn Tastad, Gender Equality Executive Sponsor and Group President of North America, P&G, Gülser Corat, Director of the Division for Gender Equality, UNESCO, Liam Findlay, Policy and Advocacy Adviser to the CEO, Save the Children and Maurice Levy, CEO, Publicis Group.

Always is also supporting a second program with Save the Children focused on helping thousands of adolescent South African and Nigerian girls stay in school. This program provides homebound girls with life skills and educates their parents on the importance of supporting their daughters through puberty. The program also involves local community support through formal and non-formal education.

Be part of this positive force for change, and support activities by donating to UNESCO and Save the Children funds here: http://www.unesco.org/donate/syria2014.html www.savethechildren.org/girls.