Porsche Partners With Local Kuwaiti Designers to Feature Macan

Porsche Centre Kuwait, Behbehani Motors Company, has announced a collaboration with rising Kuwaiti fashion and accessory designers, Dana Al-Mutairi and Ghala Al-Hajri through their brand Rapture, to create a range of street fashion accessories for Macan customers, taking inspiration from Kuwait’s modern culture.

Using recycled materials and vegan leathers, the theme of the accessories which include card holders and mirror hangers, all embroidered with the Porsche logo, is happiness, portrayed through the use of vibrant colours, similar to some of the options available to Macan customers via Porsche’s Exclusive Manufaktur Programme.

The two-month campaign titled “Your sidekick. Everywhere.” includes a centre piece at Porsche Centre Kuwait featuring a specially branded Macan along with product samples from Rapture on display for June and July. Rapture was formed in 2018 as an online store offering accessories and has recently opened its first physical site in the heart of Kuwait City. 

Hany Marie, Brand Manager at Porsche Centre Kuwait, said the initiative will hopefully inspire more young people to follow their inspirations and expanding the Kuwaiti start-up scene for an innovative future: “Supporting fine craftsmanship and the community has always been at the core of Porsche’s values, which in our case has extended to backing young local brands. Rapture creates pieces that aim to radiate happiness which is a welcome message in these times, so this collaboration combines values from both brands to create a unified package.“

The brand’s compact SUV has been a success for Porsche since its launch in the Middle East. Its mostly young and affluent demographic matches the profile of many of Rapture’s customers who appreciate bespoke levels of personalisation and customisation.

The four-cylinder Macan produces 252 PS and has a top speed of 227 km/h. It comes standard with the 7-speed transmission featuring manual and automatic mode, a 10.9-inch touchscreen and three-zone automatic climate control. True to the brand’s heritage, the Macan is the benchmark-setting four-door sports car in its segment. 

Over the next months and while stock lasts, every Macan customer at Porsche Centre Kuwait will receive a special gift from Rapture that will consist of a variety of tailor-made items featuring the Porsche logo in a presentation box.