Premier Motors Supports 2nd USIP World Police Games

Press release

Published November 1st, 2017 - 09:35 GMT

Premier Motors and Abu Dhabi Police USIP Games

Premier Motors, the official dealer for Jaguar, Land Rover, Ford, Lincoln, Maserati, Ferrari and Ford Trucks in Abu Dhabi, is supporting the 2^nd World Police Games organised by the International Police Sports Union (USIP) as its exclusive automotive partner.

The 2017 event will be held under the auspices of Lt. General H. H Sheikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior, from 3 – 10 November in Abu Dhabi. The UAE, which is one of the founding member countries of USIP, is the first Arab country to host the event.

Premier Motors will be supporting the event with a fleet of some of the latest Jaguar Land Rover vehicles including the flagship Range Rover, Range Rover Sport, the versatile Land Rover Discovery and the Jaguar XF and XJ.

Speaking about the sponsorship, Helal Hanei Omar, Vice-President, Premier Motors said: “It is an honour for Premier Motors to be associated with the International Police Games event being held in the Middle East for the first time. We are pleased to support the Abu Dhabi government’s constant efforts in positioning the UAE capital as the Middle East’s preferred destination for such international sporting events.”

Premier Motors has a history of supporting sporting events in the UAE including horse racing, horse and camel endurance races, traditional sports, tennis, golf and polo, to name just a few. Some of the recent events it has supported include the Abu Dhabi World Professional Jiu-Jitsu Championships as well as all the Polo tournaments held by the Ghantoot Racing and Polo Club in 2016-17. The dealership has also been one of the sponsors of the Al Jazira Football Club for the past six years.

A total of 31 countries took part in the first edition of the International Police Games, which took place in Colombia in 2015.

Background Information

Alfardan Premier Motors

Alfardan Premier Motors has, over the years, set new benchmarks with its diverse roster of world-famous motor vehicle brands. A leader in luxury cars, Alfardan Premier Motors's name has been strongly linked to major happenings in Qatar, a testament to the company's commitment to become a key partner for Qatar.

Alfardan Premier Motors, Land Rover’s and Jaguar exclusive importer in Qatar and market leader among Qatar’s vehicle dealers was established in 1998 and has captured a huge market share of the local market mainly due to its high attention to customer care and satisfaction. With state of art showrooms and a service centre, Alfardan Premier Motors is equipped to handle all requirements of its esteemed customers.