RAK Ceramics keen on leveraging strong European market presence

RAK Ceramics, the world's largest ceramic tiles & bathware manufacturing company, has announced that it will be presenting its latest tile collections during its participation at the CERSAIE – International Exhibition of Ceramic Tile and Bathroom Furnishings 2011, to be held in Bologna, Italy from September 20 to 24, 2011. RAK Ceramics further revealed that it will be launching the Sandust, lapato-finish floor tile and Linia and Lamina glossy wall tiles during event, while new designs and sizes in its ceramic and Gres Porcellanato portfolio will also headline the special presentation. 

The Bevelrock, Bolts and Charm tile collections will be featured prominently by RAK Ceramics at CERSAIE 2011, while the Aqaba and Aleppo Stone are among the Gres Porcellanato tiles lined up for the exhibition. Also to be exhibited are RAK Ceramics’ latest 25x70 and 20x50 unique-size tiles, as well as the Daze and Craft tile collections. 

Dr. Khater Massaad, CEO, RAK Ceramics, said: "The RAK Ceramics brand has established a strong market presence in Europe and our participation in the CERSAIE Exhibition in Italy is part of our strategy to further consolidate our market stronghold in key markets across the region. We have lined up a very attractive presentation that will feature our latest products and designs that have been developed using advanced tile printing technologies. The CERSAIE Exhibition has become a traditional venue to interact with our existing and potential customers and provide them with an overview of the unique features of our comprehensive tile portfolio. I believe that our customers will have more reason to attend this year’s exhibition because of the exciting range of new products that we will exclusively showcase.” 

The 25x70 range is the latest unique-size offering from RAK Ceramics’ collection of tiles exclusively developed for interior walls. The slick 25x70 tile size makes the walls look chic and classy, which is the hallmark of the growing urban trendy lifestyle. The 25x70 tile collection comes in seven distinctive tile designs that vary from the essence of textile finish and wallpaper textures to suit various interiors whether in the living area, bathroom or kitchen. Linia, Desire, Jazz, Craft and Technorak range of new tiles are part of 25x70 collections. 

The 20x50 range is another unique-size offering that integrates a novel design solution to meet the demands of the growing trendy urban lifestyle. The collection’s trendy tile size strikes a perfect balance between vivid colours and surface textures, delivering distinct effects and creating a fresh look with its numerous ingenious combinations. Ideally suited for urban-chic style bathrooms and kitchens, the 20x50 collection offers a range of options at a competitive price. Facebrick and Vulcan are the latest designs under 20x50 collection. 

The Bevel Rock features a bevelled finish that gives a unique texture on the tile as it allows the surface to have an embossed designer look. The added rustic finish to the bevelled design makes the tile look attractive on the wall, tempting onlookers to touch and feel its distinctive exterior layers. It is available in size 33 x 50. 

The Bolts adds a new twist to RAK Ceramics’ tile collection with its star-shaped bolt patterns, giving an artistic feel that enhances the vibrancy of any area. With its bold and defining style statement, the Bolt is a welcome addition to any living space. It is available in size 33x50. 

The Charm is a sensational collection that boasts an eye-catching design influenced by oval-shaped grid that gives a contemporary feel to the interiors. The classy look of this strikingly designed tile has a smoothing effect on the walls and is the answer to growing urban demand for exquisite tile designs. It is available in size 33x50. 

The Daze features tri-dimensional patterns that are combined with splendid textures to create the perfect design for elegant and sophisticated interior decorations. In addition to its dazzling effect on walls, this highly durable product provides more resistance to wear making it an ideal substitute to wallpapers and standard paint materials. It is available in size 30x60. 

RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 150 countries and has been officially recognised as the world’s largest ceramic tile manufacturer with a global production output of 117 million square meters. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware. RAK Ceramics has earned distinctions such as the Best Brand of 2010 and CSR Company of 2011 at Middle East Business Leader’s Summit and Awards and recently the CMO Asia’s Best Brand 2011. The company was also honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices. RAK Ceramics has also maintained its Superbrand status for the third consecutive year and continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, 45x45 Wood Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.