RAK Ceramics marks Earth Day by pledge to plant 2000 trees within its Ras Al Khaimah facility

Commemorating Earth Day 2012, RAK Ceramics, the world’s largest ceramic tiles & bathware manufacturing company, organised a tree planting ceremony at its manufacturing facility on April 22^nd 2012 as part of its commitment to spread awareness on environmental sustainability and pledging to support a greener planet. 

During the ceremony, Mr. Abdallah Massaad (Deputy CEO, RAK Ceramics) planted the first sapling to commemorate Earth Day 2012 which was further followed by RAK Ceramics employees by planting 500 trees. Additional 1,500 trees will be planted during the course of the year. Since 2010, RAK Ceramics has planted 5,000 trees across its manufacturing vicinity and the company commits to plant more than 7,000 trees by the end of year 2012. 

Abdallah Massaad, Deputy CEO, RAK Ceramics, said: “Planting trees in celebration of Earth Day represents our commitment to providing a sustainable environment and the trees being planted around our premises will have a positive effect on the surroundings. Our long-term commitment to protect and help conserve the environment is very much part of RAK Ceramics Mission and Vision Statement, which makes it all the more compulsive to participate in such green initiatives. RAK Ceramics will remain proactively involved in all activities and initiatives that promote a more sustainable and responsible approach to achieve social and economic development." 

RAK Ceramics has proactively embarked on many green initiatives every year like UAE Clean-up Campaign, Can Collection Campaign, Emirates Road Clean-up and others. In addition, RAK Ceramics has already implemented programs within its manufacturing plants to utilize high efficiency burners to reduce energy consumption, conserve water consumption, minimize disposal of waste materials, utilize recycled materials in manufacturing process and reduce carbon emission through CDM (Clean Development Mechanism) projects. RAK Ceramics also offers many environmentally friendly products such as the RAK Slim, Orion Collection, RAK Antimicrobial, RAK Luminos, RAK Porcelain, RAK Bathware, Stone Art Collection and the Wood Art Tiles Collection, to encourage UAE residents to support eco-friendly products and lead sustainable lifestyle. 

RAK Ceramics is a USD 1 billion global conglomerate that supplies to over 160 countries and has been officially recognised as the world’s largest ceramic tile manufacturer with a global production output of 117 million square meters. RAK Ceramics offers a comprehensive product portfolio comprising over 8,000 designs in ceramic tiles, Gres Porcellanato, and several models in bath ware. RAK Ceramics has earned distinctions such as the Best Brand of 2010 and CSR Company of 2011 at Middle East Business Leader’s Summit and Awards and recently the CMO Asia’s Best Brand 2011. The company was also honoured by the Emirates Securities and Commodities Authority (SCA) for complying with good governance and transparency according to best international practices. RAK Ceramics has also maintained its Superbrand status for the third consecutive year and continues to be a global pioneer in the world of ceramics through innovative eco-friendly products such as RAK SLIM, 45x45 Wood Collection, Stone Art Collection and Orion Collection using the latest Nanopix digital printing technology. RAK Ceramics is also the founding member of Emirates Green Building Council, which supports the development of sustainable buildings in the UAE.