Rani Raad appointed President, CNN International Commercial
In this role, Raad will continue to be responsible for CNN's commercial functions outside the U.S. In addition, the development of Turner International's programmatic trading strategy will be facilitated under his leadership.
Previously as Executive Vice-President and Chief Commercial Officer, CNN International, Raad has led the CNN International Commercial group since it was created in 2013 to directly align all of CNN’s international commercial activity into one organisation. This activity spans core business activities such as advertising sales, content sales and partnerships, business development, marketing and research.
Gerhard Zeiler, President, Turner International, to whom Raad reports, said: “Rani has a remarkable track record in leading a diverse portfolio of commercial initiatives across international markets. He has built a new digital team that is the authority in this space and has transformed the commercial operation for CNN internationally, bringing in a new leadership team to deliver best-in-class and award-winning ad sales solutions as well as re-setting the licensing and content sales businesses to yield a suite of new branded initiatives around the globe.
Rani Raad said: “I’m excited and passionate about the role that CNN continues to play in today’s fast-changing news and media landscape. As the world’s news leader, our commitment to innovation underpins our commercial activities as well as the brand’s editorial output. I look forward to being part of this change as we bring to market even more sophisticated, data-driven and creative solutions for our wide range of commercial partners.”
With its strong heritage of offering extensive coverage and analysis of international events and stories of global importance, CNN is the world’s leading global 24-hour news network celebrating more than 30 years at the forefront of delivering fast, accurate, impartial news to a global audience of more than 260 million households.
With its global team of 4,000 news professionals based across 45 bureaux worldwide, CNN continues to invest in intelligent and compelling news, feature and documentary programming across its traditional and digital platforms.
CNN’s service continues to evolve, embracing social media, encouraging user-generated content via its community site iReport and reaching its audiences in new and exciting ways. CNN can be accessed online and on mobile devices and its distribution outlets include airports, hotel rooms, cruise ships and syndicated news agencies.