Rasasi bags my favourite perfume of the Year Award at the FIFI Awards

Press release
Published November 16th, 2011 - 12:36 GMT

Al Bawaba
Al Bawaba

Rasasi perfumes, one of the leading names in the regional retail landscape offering an exquisite range of fragrances, has announced the winning of Attar al Mohabba - "My Favourite Perfume of the Year" under the Arabian Fragrance Female category at the 2nd FIFI awards 2011, held in Dubai. Rasasi's participation is its first and has managed to grab a prominent award. 

Commenting on the award, Mr. Anis Kalsekar- Director, R&D-Rasasi Perfumes said:" We are honoured and proud at Rasasi to receive such an award which proves our deep and continuous commitment in offering the finest products that cater to our discerning customers. This award is another motive for us to seek better innovations and new challenges in this aromatic industry. Rasasi has once again proved that we are seeking perfection in whatever we do and offer; therefore this award came as a result of our extensive efforts to keep our customers happy and maintain our acclaimed image. We would like to thank all the ones that voted for us, from admirers to our loyal customer base". 

The event was held yesterday in Dubai's Ritz Carlton and was attended by an eminent jury in addition to many high profile perfume lovers across the UAE.

Background Information

Rasasi Perfumes

Rasasi Perfumes Industry LLC is a family owned business in Dubai, founded in 1979 by visionary Abdul Razzak Kalsekar.

His vision is now been carried forward by his six sons, each dedicated to carry forward a specialized task, yet collectively achieve the core objective of brand growth.

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