Rasasi Group eyes regional expansion with new factory at Dubai Industrial City

Dubai Industrial City, a member of TECOM Investments, today announced it has signed a project development agreement with Rasasi Group for the establishment of a full-fledged perfume manufacturing and packaging facility at the region’s leading manufacturing and logistics destination.

A premier name in the regional retail fragrance landscape, Rasasi group offers a wide range of Oriental and Western fragrances. The new plant will enable Rasasi group to scale-up its production in anticipation of a spurt in regional and global market demand.

Abdul Razzak Kalsekar, Chairman, Rasasi Group, said: “We are thrilled to set up our base in Dubai Industrial City for its unique benefits of location, logistics and world-class infrastructure. The move comes as a decisive step in our growth strategy and a perfect fit in our mission to reinforce our presence in a region that is poised for strong growth.

“Our decision to build a new plant at Dubai Industrial City also underlines our commitment to expand amidst challenging global economic environment. The new facility will enable us to reach higher levels of production to meet demand and broaden our regional and global market access.”

Abdulla Belhoul, Managing Director, Dubai Industrial City, said: “Rasasi Group has decided to capitalize on Dubai Industrial City’s inherent strengths. The hub’s modern infrastructure and the availability of several advanced industrial facilities under one roof are some of the attractions that have encouraged Rasasi Group to invest in the destination. We are confident the new operations will drive and expand Rasasi group’s regional and global footprint while reducing its operational and logistical costs.”

The Middle East perfumes market is worth an estimated US$3.5 billion per annum, which accounts for approximately a fifth of the global market that stands at US$17 billion. The regional perfume sector has grown at a compounded annual rate of over five per cent during the last six years and is projected to touch US$10 billion by 2015. The Middle East also ranks the highest in the world in terms of per-capita perfume consumption: an average of US$350 every year.

Ranked the second largest non-real estate project in Dubai, the manufacturing and logistics hub at Dubai Industrial City has been experiencing a steady growth of key industry players. Caparol Paints, Europe’s third largest paint manufacturer, and Future Pipe Industries, manufacturers of advanced fiberglass pipes in the region are some of the majors that have recently announced projects in the City.

Dubai Industrial City, the second largest non-real estate project in Dubai, is located on Emirates Road near the new Al Maktoum International Airport and offers a strategic advantage with its proximity to major highways and the Jebel Ali Port.