Rasasi unveils Al Oudh Al Thameen; set to reinforce market leadership as a premium range

 In a step that is set to further reinforce its market dominance, Rasasi Perfumes, one of the leading names in the regional retail landscape offering an exquisite range of fragrances, has announced the launch of Al Oudh Al Thameen oudh moattar Collection, the all-new Oriental range. 

The new Oudh Moattar is the brand extension of the successful Attar Al Thameen range -- one of the most prestigious and successful products from Rasasi. Al Oudh Al Thameen offers the same fragrance as Attar Al Thameen; and follows the customer acceptance and tremendous success of the earlier-launched premium Oriental range. 

Mr. Salim Kalsekar, Managing Director, UAE & GCC Region at Rasasi, said: “As a company, we are committed to tailor our products to the needs and demands of the market. The unprecedented success of our premium Attar Al Thameen range necessitated the launch of a new Oudh-based Attar and we were inspired to launch Al Oudh Al Thameen.” 

Targeting the sophisticated matured people who are above 35 years of age, the Oriental Attar collection provides a unique combination of notes which help the freshness to be maintained for a long time. 

He added: “Everything from the attractive packaging to the content of the new product caters to the sense and style of people who enjoy finer things in life. Needless to say, Rasasi will continue to extend its line of innovative products customized to the market. This is yet another testimony of a premium product for our high-profile clientele.” 

Al Oudh Al Thameen Oudh moattar  is available in 35gms box across all Rasasi showrooms all over the Middle East.