REDTAG reopens newly renovated Abu Dhabi store in Najda

Press release
Published February 14th, 2016 - 11:29 GMT

During the event
During the event

As part of its ongoing growth and development strategy, value fashion and home lifestyle brand REDTAG has reopened one of its key stores in the UAE capital following extensive renovations.

In keeping with the REDTAG tradition of loyal customer rewards and recognition, a number of REDTAG customers were chosen to officially open the store with a ribbon cutting inauguration.

Commenting on the reopening, Shehbaz Shaikh, Chief Retail Officer at REDTAG said:
“Maintaining our presence in Abu Dhabi is a strategically important step in our expansion and development plans in the UAE. We are committed to growing our presence in the region, beyond more than 170 current operational stores in the Middle East and Africa.”

 “We are incredibly fortunate to have almost five million active loyal customers across the region. With the reopening of REDTAG Abu Dhabi store in Najda, we are delighted to be able to give new and existing customers the best possible experience in a welcoming environment.”

As a retail brand catering to the needs of its consumers, REDTAG has revamped its Abu Dhabi store located in the heart of the capital in Najda with a fresh new format designed to take the customer experience to the next level.

The store, spanning almost 1,800 square metres, was the first REDTAG store to be opened in the region in 2006 and now features a clutter-free layout that facilitates easy navigation between the product ranges and is designed as a space that encourages customers to explore the latest fashion and home ware trends.

Background Information

Redtag

With 365 days of value, Redtag is a big hit with families that look forward to the latest in fashion and home trends. The product prices, stringent quality and availability of a wide range of sizes, shapes and colours make Redtag the first choice for value-conscious customers. The Redtag Group is a part of BMA International, which has achieved important milestones in retail, fashion and lifestyle over the last three decades. BMA is also the holding company for Retail Arabia that operates hypermarkets, supermarkets, convenience stores and malls. Redtag has ambitious plans to open a lot of new stores in the MENA region across malls as well as high streets, with intentions to be a leader in the value fashion and lifestyle market.

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