Reed Travel Exhibitions Appoints New Regional Director for Middle East

Press release
Published July 31st, 2018 - 07:49 GMT
Danielle Curtis, regional Exhibition Director for the Middle East
Danielle Curtis, regional Exhibition Director for the Middle East

Reed Travel Exhibitions (RTE), organiser of the annual Arabian Travel Market (ATM) showcase in Dubai, has boosted its executive team with the appointment of Danielle Curtis as regional Exhibition Director for the Middle East

Curtis takes on the overall responsibility for ATM, IBTM Arabia and all associated travel projects throughout the region.

Originally from Australia, Curtis has over 15 years’ experience within the events industry, including extensive knowledge of Reed Travel Exhibitions’ portfolio of events.

Prior to her accepting her latest role, Curtis was events manager for IBTM Arabia following her position as contract exhibition manager for Arabian Travel Market, where she had responsibility for the event’s strategy for the international travel and tourism showcase. Prior to that, she was Global Head of Sales for Reed’s IBTM portfolio of shows and has also worked on other hospitality-related exhibitions in the Middle East.  

Commenting on her new role, Curtis said: “The travel and tourism industry in the Middle East is growing at an exponential rate, especially in the GCC countries, as they look to diversify their economies away from hydrocarbon receipts.

“In the UAE, with the run up to Expo 2020, Dubai is forecasting 132,000 hotel rooms will be operational by the end of 2019, while visitor numbers are now growing beyond 16 million annually.

“With the support of local, federal and regional governments, this is where ATM and IBTM Arabia play significant roles bringing together over 40,000 travel industry professionals to discuss business deals that were worth an estimated $2.5 billion during ATM 2018.”

Curtis joins a team of accomplished travel industry veterans, and her expertise will further cement the wealth of travel trade knowledge and event experience in the ATM and IBTM portfolios.

Curtis will now report to Nick Pilbeam, Divisional Director, Reed Travel Exhibitions, a travel industry stalwart, with more than 17 years of FTSE 100 experience in the travel industry with corporate giants such as British Airways, Iberia and Avios.

Commenting on the appointment, Pilbeam, said: “Danielle will be a great asset to our team. She is a team player as well as a leader, knows the industry, understands the region and has an in-depth knowledge of our portfolio.”

Background Information

Arabian Travel Market

Arabian Travel Market is the travel and tourism event unlocking business potential within the Middle East for inbound and outbound tourism professionals. Tourism destinations from the Middle East and around the world showcase a diverse range of accommodation options, breathtaking tourism attractions and new airline routes.

Arabian Travel Market 2010 boasted more than 2,200 exhibitors and stand-sharers, from 65 countries. Arabian Travel Market is part of the Reed Travel Exhibitions’ portfolio, which includes 15 of the world’s leading travel industry events.

Reed Travel Exhibitions

Reed Travel Exhibitions is the world’s leading travel and tourism events organiser with a growing portfolio of more than 20 international travel and tourism trade events in Europe, the Americas, Asia, the Middle East and Africa.

Our events are market leaders in their sectors, whether it is global and regional leisure travel trade events, or specialist events for meetings, incentives, conference, events (MICE) industry, business travel, LGBTQ+ travel, luxury travel, travel technology as well as golf and spa travel. We have over 35 years’ experience in organising world-leading travel exhibitions.

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