Reef Mall presents a delectable DSF

Press release
Published January 8th, 2012 - 12:50 GMT

Reef Mall, Deira’s family shopping place is set to take families on a tempting journey this DSF. for As part of a fun line-up for the 17th edition of DSF, shoppers will enjoy a range of discounts, live shows, kids’ activities and ‘shop and win’ promotions from January 5 to February 5.

From January 12th – 28th kids will go on a delicious journey with a series of great live shows, games and activities created around the choco-adventure theme of ‘Charlie and the Chocolate Bean’.

Young visitors can follow Charlie on his search to find the magical golden chocolate bean. The lively ‘Charlie and the Chocolate Bean’ stage show will feature songs and characters from Charlie’s amazing travels through Russia, Thailand, the darkest parts of Africa and the pyramids of Egypt (don’t forget to watch out for the mummy!) as he seeks out the chocolate bean that is believed to possess the secret to making the yummiest tasting chocolate ever known to man.

Stage shows will take place from January 12th – 21st with daily free performances at 6.15pm and 8:00pm followed by a 10-minute photo-opportunity with the characters.

There’ll also be plenty of fun games and arts and crafts activities to take part in from January 12th to 28th offering kids a chance to take home a great big stack of sweet treats. From ‘Pass the Golden Chocolate Bean’, ‘Musical Chocolate Chairs’ and ‘Chocolate Toss’ to everyone’s favourite ‘Guess How Many Chocolates Are in the Jar’, this DSF promises to be one of the sweetest yet!

The Chocolate themed party games and arts and crafts will take place daily from 5.30 pm onwards.

Mall shoppers can also participate in the Toyota Prado Raffle running all month long at the mall. Shoppers spending AED 100 at Reef Mall will receive a coupon to enter the raffle, with the winner taking home a Toyota Prado 2012 at the end of the shopping festival. The winner will be picked on February 6th.

“Last year we held a very successful circus-themed series of DSF activities and we thought a chocolate-inspired line-up would be a great way to carry on in the same spirit. No kid will be able to resist getting caught up in the Charlie and the Chocolate Bean story or trying their hand at the various games and we thought it would be a wonderful way to bring our family-friendly offering alive during DSF. The added bonus of great sales and a chance to drive off with a Toyota Prado makes this DSF one that’s sure to be a lot of fun,” says Abbasa Hameed, Marketing Support Manager, Reef Mall.

Background Information

Reef Mall

An ideal family destination in the heart of Deira, Reef Mall offers a fun shopping experience for all ages. With a list of popular outlets such as Brands4U, Splash, Babyshop, Shoe Mart, Lifestyle, Damas, Giordano, and Hang Ten, there’s everything from home furnishings to lifestyle outlets, optics, electronics, and sportswear, men's, women’s and kids‘ apparel, footwear, accessories, jewellery, cosmetics, perfumes and more – there’s something for everyone in this friendly mall. Reef Mall is also home to Stay&Play, so the kids will feel right at home! Multiple dining outlets at the Food Court and trendy cafes like Dome Café and Gloria Jean‘s Coffees offer great little spots for a quick meal in the midst of browsing your favorite stores.

PR Contact

Contact Name
Shaahima Fahim
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Contact fax
+971 (0) 4 367 2531
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