Rolls-Royce Motor Cars Doha inspired by nature and precious gems

Press release
Published August 18th, 2011 - 09:37 GMT

Al Bawaba
Al Bawaba

Rolls-Royce Motor Cars Doha, the sole Importer of Rolls-Royce Motor Cars in Qatar, welcomed the first ever Turquoise coloured Rolls-Royce Phantom Bespoke Edition worldwide through its doors this month. The colour is a special request from Rolls-Royce Motor Cars Doha, and has never been applied before on a Rolls-Royce model.

The request was made possible through the Rolls-Royce Bespoke Programme, which has the highest global uptake in this region and has been met with overwhelming success in Qatar. The program is a specialised service offered to Rolls-Royce Motor Cars clients whereby the client may specify features of the car, in order to create one’s own, unique model. The Bespoke team at Goodwood, U.K., is dedicated to finding new paints, materials and engineering solutions in order to find new ways to develop truly exceptional personalised cars.

With an all new bespoke exterior paint developed for the first time, and inspired by the precious stone colour, the Turquoise color outlines the exclusivity of the car, and symbolises the Arabian Gulf’s soothing sea and clear sky. In keeping with the car’s exclusivity, the interior features the world’s first steering wheel stalks, front fascias controls and design motif of leather surfaces in Turquoise, drawing heavily from the colours of nature, and exuding serenity to deliver a truly unique car to Qatar’s elite.

Mirroring the way the Blue ocean meets the clear sky, the car features a blend of the Marine White colour complementing the Turquoise interior, evident in the white instrument dials, Silver Bezel White clock face and Marine White veneer across the dashboard.

“The Bespoke programme is the ideal opportunity to further personalise what is considered to be the most exclusive car in the world; clients may specify features of the car, in order to create one’s own, unique model. Here at Rolls-Royce Motor Cars Doha we continuously seek to exceed the wishes of our clients, hence The Bespoke programme showcased its unmatched capabilities to meet customers’ demands” said Mohamed Kandeel, General Manager of Rolls-Royce Motor Cars Doha. “As the sole Rolls-Royce importer in Doha, we continually pioneer to deliver excellence - from this ultra luxury brand, to the unmatched quality of service we provide our uncompromising clientele,” added Kandeel.

Commenting on the Bespoke Commission, Joseph Tayyar, Rolls-Royce brand manager in Qatar said: “Turquoise radiates peace, calm, and tranquility, with an uplifting energy effect. We are delighted to work with Rolls-Royce Motor Cars to introduce such an exquisite color, once again taking the core values of Rolls-Royce Motor Cars and creating advanced contemporary luxury. Overall, the Rolls-Royce Phantom Bespoke Edition in Turquoise is a blend of positive energies”

Rolls-Royce Phantom Bespoke Edition in Turquoise will be showcased at the Rolls-Royce Motor Cars Doha showroom in The Pearl-Qatar this month starting this week.

Background Information

Rolls-Royce

Rolls-Royce Limited was a renowned British car and, from 1914 on, aero-engine manufacturing company founded by Charles Stewart Rolls and Henry Royce on 15 March 1906 as the result of a partnership formed in 1904.

In 1971, Rolls-Royce was crippled by the development of the advanced RB211 jet engine, resulting in the nationalisation of the company as Rolls-Royce (1971) Limited. In 1973, the car division was separated from the parent company as Rolls-Royce Motors. Rolls-Royce (1971) Limited continued as a nationalised company until it was privatised in 1987 as Rolls-Royce plc.

Alfardan Premier Motors

Alfardan Premier Motors has, over the years, set new benchmarks with its diverse roster of world-famous motor vehicle brands. A leader in luxury cars, Alfardan Premier Motors's name has been strongly linked to major happenings in Qatar, a testament to the company's commitment to become a key partner for Qatar.

Alfardan Premier Motors, Land Rover’s and Jaguar exclusive importer in Qatar and market leader among Qatar’s vehicle dealers was established in 1998 and has captured a huge market share of the local market mainly due to its high attention to customer care and satisfaction. With state of art showrooms and a service centre, Alfardan Premier Motors is equipped to handle all requirements of its esteemed customers. 

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