Rolls-Royce takes centre stage at the Dubai International Motor Show

Press release

Published November 10th, 2011 - 06:27 GMT

Al Bawaba

Rolls-Royce Motor Cars has announced strong sales in the Middle East region at the Dubai International Motor Show today. The company has seen sales growth of almost 30 per cent year to date compared to 2010, with double digit growth also being recorded in all regions around the world.

Speaking at the show, Torsten Müller-Ötvös, CEO of Rolls-Royce Motor Cars, said, “The Gulf is an important market for Rolls-Royce, with robust sales being seen across all models. The region continues to hold the number one position in the world for Rolls-Royce Bespoke revenue per car, reflecting the sophisticated, highly discerning customers that Rolls-Royce attracts.”

The Dubai International Motor Show provided a fitting platform for the unveiling of a portfolio of exceptional Rolls-Royce models.

Ghost Extended Wheelbase made its Middle East show debut in Dubai. The newest member of the Rolls-Royce Motor Cars luxury family, Ghost Extended Wheelbase is instantly recognisable as a Rolls-Royce and stands true to the finest values and principles encapsulated by this most famous of automotive icons; supreme quality, effortless performance and the very pinnacle of automotive luxury. The combination of interior space and performance present the best of both worlds to the world’s most discerning customers, without any hint of compromise.

The Thoroughbred Phantom Coupé is a magnificent homage to the sport of kings - horseracing. The unique marquetry in this car represents the 35 winning colours of the jockey silks during the recent Glorious Goodwood week of horseracing which takes place on Lord March’s world famous West Sussex estate, where Rolls-Royce is likewise situated. With a warm colour palette, subtle hand-stitching and other bespoke features, the model is expected to enjoy particular resonance with the horseracing culture in the Middle East.

The Riviera Phantom Drophead Coupé is inspired by the elegant world of yachting and references the clean lines of classic racing yachts, a palette of refreshing marine colours and a selection of the finest bespoke tailoring.

In celebration of the centenary of the Spirit of Ecstasy, the distinctive hood ornament adorning all Rolls-Royce models, a diamond-enrobed commemorative model valued at $250,000 and created by Mouawad Jewellers was also unveiled during the opening day of the show.

“The news from Rolls-Royce is very positive with sustainable growth being achieved across all markets, in established countries and emerging markets. Our customers recognise the uncompromising craftsmanship, design and attention to detail that goes into the production of every single Rolls-Royce. It is this unique luxury offering that will ensure our long term success for many more decades to come,” concluded Müller-Ötvös.

Background Information

Rolls-Royce

Rolls-Royce Limited was a renowned British car and, from 1914 on, aero-engine manufacturing company founded by Charles Stewart Rolls and Henry Royce on 15 March 1906 as the result of a partnership formed in 1904.

In 1971, Rolls-Royce was crippled by the development of the advanced RB211 jet engine, resulting in the nationalisation of the company as Rolls-Royce (1971) Limited. In 1973, the car division was separated from the parent company as Rolls-Royce Motors. Rolls-Royce (1971) Limited continued as a nationalised company until it was privatised in 1987 as Rolls-Royce plc.