Samsung Activ Dualwash washing machine achieved sales of one million units worldwide
The Samsung Activ Dualwash washing machine has achieved sales of one million units worldwide since its debut in February 2015. As Samsung’s most successful washing machine to date, the Activ Dualwash has set a record, generating a sales of 3,500 units per day, or two or more units every minute.
The innovative appliance was launched earlier this year in South Korea before it was introduced in North America, Latin America, Asia, the Middle East and Africa. The Activ Dualwash made up 17 percent of Samsung’s global sales of top-loading washing machines during the first quarter of 2015, then 36 percent and 41 percent in the second and third quarters, respectively.
In particular, the Activ Dualwash played a main role in increasing Samsung’s market share of the washing machine market in the United States, while April 2015 sales were up 80 percent compared to those of last April. Samsung partnered with Lowe’s, a large home improvement and appliance store in North America, to promote the Activ Dualwash. In addition, Samsung grabbed the attention of US consumers by providing a unique product experience through revolutionary features.
The appliance includes a patented built-in sink with a gentle scrubbing surface and water jet, providing a one-stop solution for stain removal and prewashing. This sink acts as a separate space to conveniently pretreat tough stains, like those on heavily soiled sports uniforms, or to hand-wash delicate materials such as silk and chiffon so the entire wash process can be completed in one place. After pretreating and/or prewashing, the laundry and water can be easily transferred into the machine to reduce water waste and prevent spills.
The Activ Dualwash is available in white (in 11 kg, 13 kg and 15 kg capacity) and silver color (in 13 kg, 14 kg, 15 kg, 16 kg and 18 kg) and features a rear panel with a dual-cluster design and easy-to-access, water-resistant control buttons.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index.
Buy credits to publish your articles on Al Bawaba Biz here