Samsung unveils first-ever motion-controlled Angry Birds App for smart TV

Press release
Published July 24th, 2012 - 08:49 GMT
Angry Birds App for Samsung Smart TV
Angry Birds App for Samsung Smart TV

Samsung Electronics announced the global availability of the Angry Birds App for Samsung Smart TV. Developed by Rovio Entertainment, a Finnish entertainment media company, Angry Birds is one of the top smartphone apps worldwide.

The game’s fun and colorful characters and engaging gameplay have made it beloved by fans around the world. Since its launch in November 2009, Angry Birds has been downloaded more than 1 billion times, across multiple platforms and all versions of the game.

Utilizing Samsung’s Motion Control technology, consumers can play Angry Birds on the large TV screen for the first time ever, and enjoy a maximized, immersive and interactive gaming experience. With just the wave of the hand, fans can control gameplay features including initiating the slingshot and activating the unique skills of each bird.

“Samsung Smart TV will become the first TV to offer the world’s most popular game and set a new standard in the industry by offering a game for smart TVs controlled by hand gestures,” said Kyungsik Kevin Lee, Vice President, Visual Display Business at Samsung Electronics. “Samsung will continue to develop various content that bring family members together in front of the TV, allowing consumers to enjoy new experiences via Samsung Smart TVs.”

The first Smart TV game developed to work with Motion Control, Samsung has worked closely with Rovio over the past year to apply its advanced technology to the Angry Birds app for Samsung Smart TVs. Launching worldwide in July, the Angry Birds App for Samsung Smart TV will be available on Samsung 2012 Smart Interaction enabled models by updating the latest firmware.

Samsung plans to offer Video-on-Demand Angry Birds animations developed by Rovio after the official app launch. The animations will be available first on Samsung Smart TVs.

Background Information

Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index.

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