Samsung introduces the next generation TV innovation with the launch of its QLED TV

Press release
Published May 23rd, 2017 - 10:19 GMT
Samsung QLED TV
Samsung QLED TV

Samsung Gulf Electronics launched the much anticipated QLED TV at its Experience Store in Dubai Media City on May 23, 2017. During the event, Samsung held a product demonstration for media guests, which further showcased the innovation that Samsung has brought to its TV line up. The event expanded upon the latest innovations in Quantum Dot Display technology, the major differences in display technologies, as well as the extension of its Smart Hub interface and the new design elements that address consumer pain points. 

The latest QLED TVs were designed with the consumer in mind and focus on addressing three key consumer paint points through the solutions known as Q Picture, Q Smart and Q Style. Samsung provided consumers with the information they need in order to properly evaluate picture quality fairly and accurately. The ‘Smart Hub’ interface has been extended to smartphones through Samsung’s new and improved ‘Smart View’ app, which now provides a comprehensive overview of all available content on the app’s home screen. Moreover, Samsung showcased its design leadership with the introduction of a single, transparent ‘Invisible Connection’ cable, through which all of the peripheral devices can be gathered and connected to the TV.

“We are thrilled to bring Samsung’s new innovation in TV to the GCC. More than just empowering consumers with an advanced TV experience, we wanted to ensure our customers understood the superior technological elements that the QLED has to offer, and the ways that it will elevate their TV viewing experience. Our goal is to educate our consumers on the display technologies available on the market and provide them with the transparency and clear product information they deserve when making a purchase decision,” said Mr. Haris Munif, Head of Product Marketing at Samsung Gulf Electronics.

Samsung’s Best Picture Quality - Ever

Picture quality continues to be a top consideration for consumers around the world - especially as the average TV continues to increase in size, Samsung’s 2017 QLED TVs represent yet another leap forward. The new lineup offers dramatically improved color performance, displaying DCI-P3 color space accurately and – in another world first for Samsung, QLED TVs are capable of reproducing 100 percent color volume. This means they can express all colors at any level of brightness – with even the subtlest differentiable at the QLED’s peak luminance - at 1,500 nits.  

Color volume presents color that can be expressed at different levels of brightness. For example, a leaf can be perceived as different colors from yellowish green to turquoise, depending on brightness of the light. Samsung QLED TV display can capture even subtle differences in color pertaining to brightness. This kind of color detail cannot be easily depicted in the traditional 2D color space models.

This breakthrough is a result of Samsung’s adoption of a new metal Quantum Dot material – making it possible for the TV to express a significantly improved range of color with much greater detail compared to conventional TVs.

The new Quantum dots allow Samsung QLED TV to express deep blacks and rich detail regardless of how bright the scene is, or whether the content is being played in a brightly lit or darkened room. Furthermore, Samsung QLED TV can generate peak luminance as high as 1,500 nits, with no impact on its ability to deliver accurate and impeccable color. With its metal alloy Quantum Dot technology, brightness no longer has to be compromised to boost color performance, which is also maintained regardless of how wide the viewing angle may be.

A Design that Fits into Your Space

Samsung also used today’s product unveiling to highlight new design features which resolve some of the most significant TV viewer pain points. The improvements to design and usability in the QLED TV series include a single, transparent ‘Invisible Connection’ cable, through which all of the peripheral devices can be gathered and connected to the TV. This is in addition to the ‘No-gap wall-mount’, which makes it quick and easy to affix the TV flush against the wall. Or, for those who prefer not to mount the TV, Samsung is offering two new stands designed to elevate and showcase the QLED TVs as beautiful home accessories all by themselves. Consumers can choose either the ‘Studio Stand’, which resembles an easel with a painting, or the sleek ‘Gravity Stand’, which when attached to the TV, resembles a contemporary sculpture.

Samsung’s Smartest TV Ever

In 2017, Samsung is focused on the continued evolution of its much lauded Smart TV offering, giving consumers the simple, unified user experience they want for all their entertainment content - wherever and whenever they want it. This year, the ‘Smart Hub’ interface has been extended to smartphones through Samsung’s new and improved ‘Smart View’ app, which now provides a comprehensive overview of all available content on the app’s home screen. Thus, consumers can use their mobile device to select and start their favorite live TV programs and video-on-demand services - on their TV, through the ‘Smart View’ mobile app. Consumers can also choose to receive alerts on their mobile devices about their favorite content, regarding for example, show times and availability.

Across all major retailers in the UAE, the 75-inch and 65-inch models of the Q8C are priced at AED 34,999 and AED 16,999 respectively.

Background Information

Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index.

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