Samsung Launches New Washing Machine With Groundbreaking QuickDrive Technology in the UAE

Press release
Published April 22nd, 2018 - 05:21 GMT
Samsung’s exclusive QuickDrive™ technology which dramatically reduces the time it takes to do a load of laundry.
Samsung’s exclusive QuickDrive™ technology which dramatically reduces the time it takes to do a load of laundry.

Samsung Gulf Electronics, today launched new washing machine with revolutionary QuickDrive™ technology in the UAE. Samsung’s exclusive QuickDrive™ technology which dramatically reduces the time it takes to do a load of laundry.

“QuickDrive™ is more than a revolutionary technology – it is a tool that will improve our consumers’ day-to-day lives by cutting the amount of time users spend doing laundry in half, so they can spend more time doing the things they enjoy,” Vinod Nair, Sales Director of Consumer Electronics Business at Samsung Gulf Electronics. “Not only is our QuickDrive™ technology fast, but it is also powerful, smart, and versatile – making laundry with this washing machine easier all around.”

Improved Washing Performance

Samsung’s QuickDrive™ technology reduces washing time by 50 percent* and energy use by upto 20 percent* without compromising on power and cleaning performance. Unlike conventional washing machines, the unique Q-Drum™ is composed of a large main drum with a plate in the back that rotates independently, so clothes move from top to bottom in the drum, as well as back and forth. This creates a revolutionary dynamic action powered by double forces that remove dirt quickly, gently and thoroughly with an intense and complete wash cycle.

Samsung's unparalleled QuickDrive™ technology was independently tested by Intertek, who confirmed that QuickDrive™ technology provides the same level of cleaning performance and fabric care as existing products, while reducing washing times.

* Tested on Samsung WD6800M compared with WD6500K. Saves up to 50% time on Cotton (40℃, half load) with washing performance within ±3% and saves up to 20% energy tested by IEC 60456:2010

In addition to Samsung’s revolutionary QuickDrive™ technology, this washing machine also has a variety of other outstanding laundry technologies, including EcoBubble™, which provides powerful washing performance yet gentle on fabrics by mixing air and water to generate fine detergent bubbles that penetrate fabrics faster and maximize the detergent’s effects even at low temperatures.

Smarter, IoT-Enabled Washing Machine

The IoT-ready Quick Drive washing machine boasts an intelligent AI-powered laundry assistant called Q-rator, which provides three key smart features that help users manage laundry more conveniently.

Laundry Planner enables consumers to choose a laundry finishing time with the freedom to do laundry when it’s most convenient; Laundry Recipe recommends optimal wash cycles based on load information such as color, fabric type, and degree of soiling; and HomeCare Wizard monitors the washer remotely to proactively alert users about potential problems and provide quick troubleshooting support.

It also comes with Samsung’s innovative AddWash™, a feature that allows users to add items, detergent, or fabric softener at any time during the cycle. With the Q-rator and AddWash™, users can enjoy more convenience and simplicity than ever before throughout the laundry process.

Samsung customers can buy the QuickDrive™ washing machine from leading electronics retailers across the UAE. Terms and conditions apply. Prices vary according to product specifications: 

Q-Drive

Capacity

RRP

Wash

Dry

9kg Washer

WW90M64FOPO  

9

-

3,989 AED

9kg Combo

WD90N64FOOO

9

6

4,934 AED

*Prices are inclusive of 5% VAT where applicable

Background Information

Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index.

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