Samsung Showcases Samsung CUE at MENA Forum 2018

Press release
Published February 21st, 2018 - 08:55 GMT
Samsung CUE gives customers access to an unprecedented offering of personalized entertainment including Music, Magazines and Ringtones.
Samsung CUE gives customers access to an unprecedented offering of personalized entertainment including Music, Magazines and Ringtones.

Samsung Electronics Middle East and North Africa (MENA), showcased Samsung CUE, the company’s first digital content retail store and multimedia entertainment service in the world, launched exclusively in the MENA region.

Samsung CUE gives customers access to an unprecedented offering of personalized entertainment including Music, Magazines and Ringtones. Consumers now have unlimited access to an extensive streaming library of all the latest music, as well as expertly curated playlists, thousands of ringtones, and a collection of both regional and local magazines — all in the palm of their hands with an easy and convenient purchasing system.

“With Samsung CUE, we are taking advantage of an exciting opportunity to fulfil the entertainment needs of a vast and diverse region. In the Middle East and North Africa, which has one of the youngest populations in the world, we understand that our consumers’ needs are unique, which is why we are striving to meet them,” said Abdo Chlala, Vice President of Mobile Division at Samsung Electronics Middle East and North Africa office. “At Samsung, we want our consumers to be able to access content that’s tailored to their interests, and we want the user experience to be easy and interactive. That’s where Samsung CUE comes in: it’s a one-stop-shop to everything they are looking for.”

Music on Samsung CUE

Samsung CUE allows users to stream and own their favorite music by offering a music store and streaming service all within the same platform. Customers subscribed to the “All the Music” subscription on Samsung CUE will have unlimited access to its entire music library, as well as a wide range of expertly-curated playlists from which users can save their favorite tunes to access at any time offline. Samsung CUE also allows customers to create their own music collection by purchasing and downloading their favorite songs from an updated library of the latest songs and albums. And with an easy checkout process that offers a choice of credit card or carrier billing, listening to the best music is simpler than ever.

Magazines on Samsung CUE

On the Samsung CUE app, consumers have access to all their favorite magazines in the palm of their hand. Users can flip through the region’s leading magazines on their phone – including a wide range of top titles from the leading publishers in MENA. All available magazines are perfectly optimized for Samsung products, providing an enjoyable and immersive reading experience with content and colors that are just as vivid and accurate as the print versions.

Ringtones on Samsung CUE

Samsung CUE has thousands of ringtones for consumers to choose from, allowing users to easily browse through popular ringtones and purchase the ones that reflect their style.

There’s something for everyone on Samsung CUE. Groove to your favorite music, regardless of the genre; enjoy your favorite magazines in any genre, including sports, fashion, cars, business and news amongst many others; and personalize your style with a ringtone suited to you.

Samsung CUE is available in 17 countries throughout the MENA region, with an easy and time-saving subscription and checkout option offering multiple payment methods including carrier billing and credit cards. Its seamless user experience offers a three-step checkout process with a focus on security and simplicity.

Samsung CUE is available for consumers to install from Samsung’s Galaxy App Store.

Background Information

Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index.

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