Samsung Unveils the Latest Generation of Refrigerators in Egypt

Samsung Electronics Egypt, the world leader in consumer electronics, announced today the launch of the latest addition to its home appliance range. The cutting-edge FLEX 4D introduces a unique concept for the first time in Egypt, as it is equipped with four doors; doubling the size and capacity.

“The name FLEX is derived from the word “flexibility”, since the new refrigerator offers customers the option to have either one unit with two doors, or two adjacent units with four doors,” said Ahmed Fayaad, Home Appliance Head of Sales at Samsung Electronic Egypt. “Moreover, the new refrigerator comes with a unique design, with the freezer compartment placed at the bottom, granting easier access to the regular fridge compartment.”

Samsung’s FLEX 4D is equipped with a 10-year warranty Digital Inverter compressor, which is more energy efficient, and reduces noise twice as much compared to regular compressors. Moreover, the Volt Control technology shields the refrigerator from unexpected fluctuations in the electricity current. With a size larger the ever (742 liters), the FLEX 4D uses internal LED lighting system for clearer display. To top all this off, Samsung installed the All-Around Cooling System to ensure that every inch of the new refrigerator is equally reached.

“Samsung has strongly reinvigorated the home appliance space with fresh thinking and functionality that have taken appliances from a ‘need’ to a ‘want’. With the new and innovative FLEX 4D Refrigerator, we are transforming the kitchen experience for consumers in ways that will re-define how they view and use their refrigerator,” said Muhammad Shalaby, Home Appliance Marketing Manager at Samsung Electronics Egypt. “At Samsung, we continue to listen to customers’ needs, to provide them with unprecedented technologies that meet and exceed their expectations.”

As an innovator in the home appliance sector, Samsung is transforming the way fresh food is stored.