Samsung Unveils the Next Generation of Its Side-By-Side Refrigerator Lineup in the UAE

Press release
Published June 12th, 2019 - 09:17 GMT
New lineup continues to innovate and redefine the refrigerator category with FlexZone technology providing the ultimate in food storage flexibility.
New lineup continues to innovate and redefine the refrigerator category with FlexZone technology providing the ultimate in food storage flexibility.
Highlights
Samsung Gulf Electronics has launched two new models of its RS5000RC Side-by-Side Refrigerator lineup – RS65R5691SL (650 liter) and RS64R5331B4 (640 liter) are now available in two-door and three-door options.

Samsung Gulf Electronics has launched two new models of its RS5000RC Side-by-Side Refrigerator lineup – RS65R5691SL (650 liter) and RS64R5331B4 (640 liter) are now available in two-door and three-door options.

The new refrigerators feature unique innovations that allow users to store more food without increasing external dimensions or compromising on energy efficiency. The refrigerators also have a sleek and seamless counter-depth design that will fit perfectly with the dimensions of the consumers’ existing appliances and cabinetry to create a harmonious kitchen interior and come with an all-around cooling system that makes sure food is fresh wherever it is stored in the fridge.

“Everything Samsung creates is borne out of our determination to enrich peoples’ daily lives with innovative technology, based on a deep understanding of what consumers really want and need,” said Vinod Nair, Head of Digital Appliances division at Samsung Gulf Electronics. “Being an industry leader, we are excited to launch the all-new variants of Side-by-Side refrigerators that are highly energy efficient and durable, ensuring longer-lasting performance. And we will continue to introduce unbeatable technologies and features that uniquely meet consumer needs in the refrigerator space.”

Convenience and Flexibility

Samsung RS65R5691SL refrigerator’s FlexZone provides the ultimate in food storage flexibility. With just one touch, the lower fridge can be easily customized to store different foods using four pre-set temperature settings:

  • Chill (0°C) to preserve the natural taste and moisture of fresh meat
  • Beverage (1°C ) to keep beverages refreshingly cool
  • Fruit & Vegetable (3°C) to protect freshness of produce
  • Fridge mode to use extra space as an expanded fridge. It operates in sync with upper fridge-set temperature

Cools Evenly from Corner to Corner

An all-around Cooling System continually checks and blows cold air through strategically designed multiple vents, which cool the entire fridge evenly from corner to corner, thus keeping all food items at the optimum temperature and fresher for longer.

Digital Inverter Technology

Samsung Digital Inverter Compressor lasts longer while saving up to 50% energy. Unlike conventional compressors, which just start and stop, Samsung Digital Inverter Compressor automatically adjusts its speed in response to cooling demand across seven levels, reducing wear and tear. The inverter technology is certified for a 21-year lifespan durability with high quality components and comes with a 10-year warranty.

Three-door Design

The three-door, Side-by-Side Refrigerator consists of two fridges and one freezer. With its customizable storage space, including upper and lower fridge areas, it can minimize cool air loss by 55%, thus saving energy. The three-door design allows storing and organizing of food more efficiently and conveniently.

Non-plumbing Dispenser

The RS64R5331B4 refrigerator comes with a large water tank for its non-plumbing ice and water dispenser. This feature makes the refrigerator easy to install at any location without being connected to a water supply. The consumer just has to add mineral or fresh water and can enjoy chilled drinks or ice without installing a separate water filter.

Price and Availability

The new Samsung Side-by-Side Refrigerator lineup is available across all major retailers and Samsung brandshops in the UAE at the prices:

RS65R5691SL (650 liter)

AED 5,999

RS64R5331B4 (640 liter)

AED 5,499

Background Information

Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index.

Contact Information

Samsung Gulf Electronics
Concorde Tower
18th Floor
Dubai Internet City
PO Box 500047
Dubai, United Arab Emirates
Fax number
+971 (0) 4 364 8615

PR Contact

Contact Name
Hayan Alshadaydeh

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