SEHA’s ‘Absher Doctors’ initiative’s second stage kicks off

Press release
Published April 29th, 2012 - 08:45 GMT

Abu Dhabi Health Services Company PJSC (SEHA), announced the launch of the second stage of its ‘Absher Doctors’ initiative. The second stage will see mobile teams of specialists and subspecialists practice in various SEHA clinics and medical centres across Al Ain and Al Gharbia. The programme’s first stage saw over 600 patients treated within four days at the Sheikh Khalifa Medical Centre in Al Gharbia – patients who otherwise would have to travel out of the area to seek specialised medical services. 

The programme, introduced by SEHA’s corporate office in February of this year, is the latest initiative by SEHA towards implementing its commitment to provide world class healthcare to Abu Dhabi residents. The initiative is designed to cope with the mounting need for certain clinical specialties and subspecialties across SEHA’s network. Additionally, SEHA seeks to minimise excessive wait times that result from supply and availability gaps. 

“Our mission of delivering world-class healthcare means that patient satisfaction, trust and loyalty are the central tenet of our operations, said Khalifa Al Ketbi, Deputy Chief Operations Officer of SEHA. The ‘Absher Doctor’ programme will offer quick and convenient access to specialist consultation regardless of location, adding further value to the SEHA Health System.” 

“After the success of the initiative and in line with its commitment to provide world-class healthcare services throughout the emirates, SEHA decided to launch the second stage of this program at the Ambulatory Healthcare Services in Al Ain, including Al Hayer and Al Quaa, and in Al Gharbia area in Madinat Zayed Hospital and Al Dhafra Family Medicine Clinic to meet growing demand to provide quick, convenient service,” Ketbi added. 

The ‘Absher Doctors’ initiative will provide patients in the area with quick, convenient access to specialist care, particularly in the fields of dermatology, ophthalmology, cardiology and nutrition. The initiative ensures necessary medical expertise is made available throughout Al Ain and Al Gharbia by sharing human resources and implementing a regular service rotation system, minimising wait times and saving patients the inconvenience of transferring to alternate sites for medical care. 

The ‘Absher Doctors’ programme addresses healthcare needs from a patient-centred healthcare perspective by establishing a specialty and subspecialty clinical resource pool of designated personal, which will be mobilized in a structured manner across the SEHA Health System as needed. The programme will ensure equitable access to quality healthcare by providing critical specialities to patients regardless of location, and will also foster opportunities for domestic healthcare teams to enhance competency and capacity via collaboration and knowledge transfer.

Background Information

SEHA HealthSystem

SEHA is the corporate marketing name of Abu Dhabi Health Services Company, an independent public joint stock company that owns and operates all public hospitals and clinics across the emirate. ‘SEHA’ is a phonetic rendering of the Arabic word for health.

The company was established by Emiri Decree No 10 of 2007 and is a leading participant in the reform of Abu Dhabi’s healthcare sector. The reform seeks to upgrade and improve healthcare delivery to the public at a level comparable to the finest healthcare systems in the world. The program began by separating management and regulation – SEHA assumed responsibility for public healthcare centers and hospitals, while Health Authority-Abu Dhabi (HA-AD) was established to regulate the public and private sectors. The two organizations replaced the General Authority for Health Services (GAHS), previously responsible for both roles.

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