Serco Middle East Expands Team in Saudi Arabia With the Appointment of a New Country Director
International public services company, Serco Middle East, has appointed Mona Althagafi as the new Country Director for Saudi Arabia, to facilitate and enable Serco’s growth in the region and Kingdom.
As Country Director for Saudi Arabia, Mona will take responsibility for the operational delivery of Serco’s core offering of data, asset and workforce management and help drive new business growth in 2021 for both Serco Saudi Services and Serco Saudi Arabia. Mona will also play an integral role in establishing and growing the Citizen Services business in the Kingdom, to support Vision 2030 with a commitment to service excellence and customer experience, strengthened through the company’s ExperienceLab division.
Bringing over 20+ years of local experience working in the Kingdom to the role, Mona’s appointment follows her previous position at the Ministry of Communications and Information Technology in Riyadh, where she successfully led the planning of the Smart Government Strategy as well as the planning and execution of the e-government program (yesser) strategy in line with Vision 2030. Whilst in this role, Mona was responsible for monitoring high-level strategic initiatives to ensure alignment with Vision 2030 plans.
Commenting on her appointment, Mona Althagafi, KSA Country Director for Serco Middle East said: “In the Kingdom, Serco is committed to supporting Vision 2030 and is working in partnership with the Government to realise its ambitions whilst maintaining its focus on nationalisation. A big part of this includes working with key Ministries to write policies, set agendas and advise on commercial models. I’m excited to contribute to this important work and lead some of the best local talent and teams in the region, to help shape the transformation of different sectors. I’m also looking forward to driving new business growth and supporting with the delivery of essential services in Saudi Arabia in 2021, which will make a positive difference to the region.”
Phil Malem, Chief Executive Officer, Serco Middle East commented on the new appointment: “Mona is a passionate Saudi National and Government Services expert, who we are delighted to have at Serco to lead our Saudi operations. She has a wealth of local knowledge and experience supporting key businesses, ministries and governments, and combined with our international expertise, she will continue her excellent track record with Serco. We look forward to welcoming Mona to the team and supporting her as she starts this new chapter in the Kingdom”
In Mona’s new role, she will report directly to Serco Middle East CEO Phil Malem as a crucial part of the Serco Middle East executive management team.
Serco is a leading and trusted provider of citizen services to governments and partners in the Middle East.
Serco supports governments and private entities across the region to deliver optimised facilities in order to improve services for their populations. Through regulated best practice, ensuring best in class asset management and bespoke technology solutions, Serco assists in enhancing the quality of services to improve, innovate and transform citizen experience.
In addition to the region, Serco provides citizen services around the world including the UK, Europe, Asia Pacific and North America with some partnerships spanning 30 years. Serco is proud to offer world-class consultancy and deliver cost-efficient solutions to governments to meet rising expectations for improved public services. More information can be found at www.serco.com