Sharjah to Bring Family-Focused Destinations & Cultural Tourism Offerings to Stockholm, Oslo, & Copenhagen

Press release
Published September 16th, 2018 - 10:41 GMT
H.E. Khalid Jasim Al Midfa, Chairman, SCTDA
H.E. Khalid Jasim Al Midfa, Chairman, SCTDA

Sharjah Commerce and Tourism Development Authority (SCTDA) will be joining a tourism delegation from the UAE led by the Ministry of Economy to visit three Scandinavian cities as part of the ‘Visit UAE’ roadshow. The delegation comprising eight government officials, Emirates airlines, and 29 representatives from the hotels and travel agencies across the UAE, will visit Stockholm, Oslo, and Copenhagen from September 17 to 21, 2018.

SCTDA will showcase the enriching tourism experiences in Sharjah with its diverse culture and heritage to encourage more people from these cities to visit the emirate. Participating in the roadshow is one among the number of activities the Authority intends to implement this in the next couple of months to help further drive tourism growth. The workshops to be held during the roadshow will provide a platform for SCTDA and the UAE delegation to strengthen partnerships with their counterparts in the Scandinavian cities and build on networks for possible collaboration in the future.

H.E. Khalid Jasim Al Midfa, Chairman, SCTDA, said: “The tourism sector is a major pillar in the UAE’s efforts in economic broadening, a key strategy for the country’s transition to the post-oil economy and the ‘Visit UAE’ roadshow is an important initiative which significantly contributes to achieving this vision. The Authority supports this initiative by showcasing Sharjah’s unique beauty which reflects the wide range of tourism opportunities in the UAE.”

Al Midfa added: “We look forward to capitalizing the opportunity to present our market offerings in these European cities and strategically position Sharjah as a destination of choice as part of the UAE. Our country has continued to gain popularity across the world as a leading destination in the Middle East. We look forward to a productive and enjoyable experience in Stockholm, Oslo and Copenhagen. 

SCTDA will be promoting the emirate’s distinctive tourism offerings, which include family-friendly packages, tourism products and events that highlight Sharjah’s rich culture and heritage, in line with its goals set under the Sharjah Tourism Vision 2021. Through intensive efforts, the Authority maintains its mission to meet the target of attracting 10 million tourists by 2021.

Background Information

Sharjah Commerce and Tourism Development Authority

The Sharjah Commerce and Tourism Development Authority (SCTDA) was established in accordance with Emiri decree no. 5 for 1996, with the primary objective of promoting the emirate of Sharjah through planning and laying down strategies to promote tourism and commerce, undertaking activities to market and promote the emirate, and conducting appropriate market studies and surveys, including economic and social studies, and field studies and surveys.

As a public authority with a corporate body and independent budget, finance and administration systems, the SCTDA focuses on actively promoting the commerce and tourism activities within the emirate of Sharjah and increasing local, regional and international awareness of the emirate as a top tourism and commerce destination.

The SCTDA is committed to exploring and exploiting new and existing ways to promote the emirate, including participation in international exhibitions, conferences and other relevant events, and is also responsible for organising and hosting events taking place within Sharjah, including the annual Sharjah Water Festival and F1 Powerboat Grand Prix.

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