Shell Intilaaqah Concludes ‘Kick Start Your Business’ Training Courses in Muscat, Suhar and Al Buraimi

Press release
Published August 5th, 2019 - 06:59 GMT
During the event
During the event
At the forefront of efforts to empower Omani entrepreneurs, Shell Intilaaqah recently concluded the first phase of its 2019 training and support programme.

At the forefront of efforts to empower Omani entrepreneurs, Shell Intilaaqah recently concluded the first phase of its 2019 training and support programme. Entitled ‘Kick Start your Business’, the first of two phases held in Muscat, Suhar and Al Buraimi included the ‘Bright Ideas’ and ‘How to Become a Successful Business Owner’ workshops. Held in collaboration with the Public Authority for Small and Medium Enterprises Development (Riyada), the programme aims at providing young budding Omani entrepreneurs with the tools they need to turn their business ideas into reality.

“We are committed to spearheading a culture of entrepreneurship across Oman,” said Najwa Al Kindi, Executive Director of Shell Intilaaqah. “The Intilaaqah workshops were created by combining the local expertise of Riyada and the resources of Shell Intilaaqah, to help shed light on all the vital skills every youth needs to be on the path to successful entrepreneurship. We started our 2019 training and support workshops in Muscat, Suhar and Al Buraimi and look forward to continue providing aspiring Omani entrepreneurs with an integrated ecosystem of scientific and business support to kick start their businesses as part of our Shell Intilaaqah programme.”

Attendees started their journey with Bright Ideas, a 2-day interactive workshop led by experts who introduced key concepts of entrepreneurship, including creative thinking, coming up with a business idea, and evaluating the feasibility of putting it into action. This was followed by ‘How to Become a Successful Business Owner’, a 10-day course dedicated to studying economic feasibility and business planning. The course provided a step-by-step guide on assessing the viability of the business and the resources required for achieving business goals. Furthermore, the associations collaborated with the National Business Centre (NBC) to provide a pre-incubation programme in Muscat, where experts coached the participants on making business plans and 60-second pitches. Later, participants will pitch

their ideas in front of a panel from Shell Intilaaqah, Riyada and NBC, which will be rewarded with incubation support, training and counselling.

“Novel ideas are in-demand, and coupled with innovation, are essential to becoming a successful entrepreneur. But ideas on their own do not create successful businesses. Aspiring entrepreneurs also need to be able to anticipate business trends, opportunities, and future challenges.” said Saif Al Badi, Entrepreneur and Intilaaqah Alumni. “Thanks to the support of the Shell Intilaaqah programme, many of us have gained the skills we need to transfer our ideas into thriving businesses and we hope our examples serve to inspire even more young people to embark on the journey of entrepreneurship.”

Starting in September, ‘Sustain your Business’ courses will complement the previously held sessions by focusing on the next stage of business development.  Through ‘Specialised Courses’, attendees will receive training on effective marketing skills, finance for non-professionals, Human Resource management. Additionally, they will learn how to prevent their businesses from stumbling in ‘Managing Cash Crisis’ Course.

Background Information

Shell Oman

Shell began its downstream marketing operations in Oman in 1958 when the Shell Company of South Eastern Arabia - the forerunner of Shell Markets (Middle East) Limited – obtained trading rights from the Late Sultan Said bin Taimur. The fuel was initially imported on trading dhows, the drums were tied with a rope and floated ashore and then hand-rolled inland. All trading was carried out through a local agent. 

When in 1958 Shell obtained a contract from PDO to supply fuel it was decided to build a depot at Saih al Mailah Bay (now known as Mina al Fahal). The department had two bulk tanks for motor gasoline and Gasol, a two paint bulk filling gantry, a go-down for lubricants, a drum filling gantry, a small depot office and a house.

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