Shine bright with Damas’ Diwali Collection

Press release
Published October 15th, 2015 - 09:13 GMT

One of the best things about Diwali is the vibrant atmosphere that brings families together as they enjoy one another’s company. This year, Damas will help you shine just as bright as the lights of the festive season with its unique collection of jewellery that has something for everyone.

If you’re looking with a regal feel, the Mahrani collection is inspired by jewels worn by royalty, paying tribute to ancient Indian workmanship. In 22-karat gold, these pieces are handcrafted and embellished with Kundan stone and have an exquisite subtle, antique finish, reviving the luxury of a bygone era.

Want some European inspiration? The 22-karat gold Harmony collection is of Italian influence, balancing the delicate shine of satin finished gold with traditional yet simple shapes, creating elegant designs to complement styles that range from traditional and formal, to light and casual.

Diamonds are truly a timeless classic across the ages. The Legacy collection captures the stunning authentic beauty of uncut diamonds that feature a 22-karat gold finish. Each piece is expertly crafted, honoring its origins in royal Mughal history.

For the art fans, the Rangoli line is sure to capture your attention. It is a homage to the symbolic Indian folk art, and is a collection of vibrant designs that are rich and colourful. Pieces in this collection are in 22-karat gold, and feature eye-catching ruby and emerald patterns that attract prosperity and good fortune.

To suit traditional tastes, the Gehna line pays tribute to the unrivalled Indian jewellery traditions with authentic design elements handcrafted in 22k gold. It is reminiscent of the local heritage, and is perfect for special occasions and weddings, allowing one to delve into the romance of nostalgia with a retro twist.

Dare to be different with the truly unique Mira line that combines classic Victorian designs and elements from Kundan art and presents a unique blend of rose cut diamonds embedded in 18k gold foil in a silver setting with nature-inspired motifs. This luxurious line is a modern take on jewellery once worn by royalty.

Diamond lovers will be delighted by the prestigious Ananya line featuring carefully cut diamonds which are then flawlessly polished before being meticulously and delicately set into 18k gold, accentuating the true and classic beauty of this collection. Anaya, like no other.

Al Manthourah is a distinctive collection that draws inspiration from Arabian mystique and Indian charm. It pays tribute to the elegance and grace of Arabian women, and features a selection of sophisticated 21-karat gold pendant necklaces, bangles, and earrings that capture the Indian influence of the region through nature inspired designs.

The Damas Diwali Collection is available from all stores across the GCC.

Background Information


The journey of Damas began in 1907. It has grown from a UAE based company into a global fashion and jewellery network spanning the Middle East, South Asia, Europe and North Africa. The Damas Group has over 424 stores in 14 countries around the world as of 30th April 2010.

Damas houses internationally acclaimed jewellery and watch brands such as Tiffany & Co., Mikimoto, Daniel K, Faberge, Carrera y Carrera, Paspaley, Pasquale Bruni, Roberto Coin, Fope, Chronoswiss, Parmigiani, Perrelet, Quinting, Montega, Frederique Constant, Chanel, Roger Dubuis, Vacheron Constantin, Girard-Peregaux, Jaquet Droz, Chaumet, Sarcar, Hysek among many others.

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