Shoe Mart launches Spring Summer’12 collection across all stores

Press release
Published February 22nd, 2012 - 07:48 GMT

Al Bawaba
Al Bawaba

This Spring Summer’ 12, the Shoe Mart customer will put her best foot forward and stand out in style with many beautiful statement pieces to offer. The new collection launches with 4 exciting directional trends of the Season.

Colour clash

The day of colour, lose yourself in a 70s revival with eye catching must have pieces, this trend is all about statement and excess!

Shake things up with explosions of clashing colours, patterns and bold statement power prints, on an exciting offering of wearable and directional shapes.

Metallic touches, and acid bright high lights give the customer the ultimate eye candy must haves. 

Cork platforms, rope wedges & flat pumps continue to be the most fashion forward shapes under this trend.

The Rainbow eva cleated soles bring a fresh sports luxe feel for the customer.

Soft Bohemian

This trend is contrast to its sister colour clash, a pretty feminine look, offering a softer approach.

A lush sorbet ice cream palette, mixed with natural tones and delicate girly fabrics, lace, crochet, embroidery anglais & linen.  

Pretty ditsy prints continue, along with vintage inspired oriental treatments.

Fruit prints and stars offer the fun element to this trend.

Shapes that are a must, are the espadrille raffia wedges & cork platforms, along with cutesy ballerinas.

This Season the prettiest shoes were made for dancing under the stars.

Urban Traveller

Maroon yourself on style isle with the key materials of the Season, Hawaiian hibiscus and baroque patterns, cracked metallic & hi shine mirror.

Don’t be surprised to find flashes of wild animal prints stalking into view again updated with mixes of patents, and suede, along with key tribal influences of Aztec and tie due printed fabrics.

Treatments on both heels and flats are ethnic finishes of cork & wood.

New shapes emerging are the Japanese inspired wedges, and towering stacked platforms finished off with statement ankle bracelets.

Sassy Sailor

Hello sailor, taking inspiration from the sea as a move on for the always key Summer trend nautical.

Vibrant shades and clashing bold colours, we’ve never seen sporty shine so bright! 

 While every trendy outfit remains incomplete without a blend of spots and stripes mixed together, and elevated espadrilles in cool tones of blue, yellow, red and white.

A nod to sports luxe , with Moccasins and loafers coming in a wide palette of blue, yellow, white and earth brown.

Hardwear makes a clear statement with military type buttons, buckles and rope designs.

The Shoe Mart’s Spring Summer 2012 collection promises to bring stylish silhouettes, fabrics and designs from around the world meeting every Fashionistas wants and needs.

Background Information

Shoe Mart

Part of the Landmark Group, SHOEMART was founded in Dubai in March 1990 and has since expanded to over 163 stores across 13 countries worldwide.

Featuring an extensive collection of fashionable, contemporary footwear and bags, as well as a vast array of accessories, our products walk the line between trendy and classic. In addition to their own collections, SHOEMART proudly represents international brands such as Carpisa, Ecco, Dumond, Foot Solutions, Kurt Geiger, Nose, Pablosky, Radley, Steve Madden and Via Uno. 

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