Ski Dubai celebrates guests who defy gravity with ‘Board-Fest’

Press release
Published March 25th, 2013 - 06:11 GMT

Ski Dubai, the region’s premier indoor ski resort, nestled in alpine inspired slopes and enveloped in sub-zero temperatures, has announced that it will be holding a ‘Board-Fest’ on Thursday 28th March 2013 from 19:00 – 24:00. The Board-Fest will celebrate those enthusiasts who enjoy the rush of having mastered the art of riding a board to perform flips, turns, and aerial jumps, be it on snow or on the ground. 

Professional snowboarders and skateboarders will use Ski Dubai as a platform to showcase their talents and demonstrate the stunts which have made these two sports a staple part of urban culture world over. For the first time, Ski Dubai’s entrance and foyer will be converted into a demonstration area with customized ramps for the skateboarders who are all set to captivate guests with their technical skills and super- charged techniques. Additionally, Xboxes will be strategically set up across the premises so guests can also experience a virtual adrenaline rush. 

Guests have the option to view the sporty routines or actively participate in the snowboarding and skateboarding events to compete for a chance to be one of the “King of the Boards” where the best skateboarder and snowboarder will get a grand prize of 2 months Ski Dubai Crystal membership, entitling them to maximum discounts across all features and free slope access. Additional on-the-spot prizes will also be awarded to guests, including snowboards, professional snow jackets, T-shirts, skateboarding decks and much more. Ski Dubai’s resident DJ will also be spinning the latest hits to add to the exhilarating atmosphere. 


“Ski Dubai has a strong affinity with urban culture and all things adrenaline charged, and we are pleased to be able to provide a platform for young board lovers to showcase their talents. There is a natural link between snowboarding and skateboarding and the Board-Fest will allow our guests to experience the best of both worlds,” commented Mr. Omar El Banna, Marketing and Sales director, Majid Al Futtaim Leisure & Entertainment. 

No prior registration is required and guests can skateboard for free while snowboarders can participate via a regular slope pass. Spectators are welcome to attend the event from the Avalanche Café, nestled at the peak of Ski Dubai’s black Diamond run where they will also receive a complimentary hot chocolate with the purchase of a “Fly Ski Dubai” entry pass at AED 80/-. 

Sponsored by RAGE, the leading retailer for action sports apparel, the event will take place from 19:00 – 24:00 Thursday, 28th March 2013 at Ski Dubai and is open to the public.

Background Information

Ski Dubai

One of the UAE’s top visitor destinations, Ski Dubai has won plenty of awards since its opening in 2005. As one of the region’s best family-friendly attractions and lifestyle brands, Ski Dubai has been named the world’s best indoor ski resort for 2016 and 2017. 

At Ski Dubai’s Snow Park you can enjoy all the magic and fun of building your own snowman or just having fun in the snow! The 4,500-metre square Snow Park gives you the chance to go sledding and tobogganing or climb towers. You can also explore a beautiful indoor ice cave, and there are many activities for children and adults.

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