Software AG Successfully Ends Inaugural Participation at Gitex Technology Week 2017

Software AG successfully concluded its inaugural participation at GITEX Technology Week 2017, with the leading enterprise software company’s exhibition stand attracting high footfall and its top executive sharing his renowned expertise in one of the event’s key activities.

The company joined the extremely popular GITEX recently held at the Dubai World Trade Centre for the first time to showcase its integrated Digital Business Platform and Smart Internet of Things (IoT) offerings. High-level specialists of Software AG, considered the creator of the world’s first digital business platform, manned the company’s stand located at A7-30 at Hall 7. They shed light on the digital business platform’s pivotal role in furthering an organization’s digital transformation goals by connecting applications, data, and devices without compromising its existing investments.

On the second day of the exhibition, Rami Kichli, Vice President, Software AG - Gulf & Levant, graced GITEX TechTalks, which focused on the capabilities of augmented, virtual, and mixed realities, to speak about digital transformation #withoutcompromise as well as the top 10 technological trends that dominated this year’s exhibition.  

Kichli also took the opportunity to discuss the launch of ‘Mabrouk MaYak,’ service which is set to reduce processing time and travel for customers completing the documents required for the registration of newly born UAE Nationals. This process is based on the digital business platform technology that was implemented at the UAE Telecommunications Regulatory Authority (TRA) by Software AG and its partner Infosys.

Software AG’s smart solutions for various industries were also in the spotlight during GITEX, one of which was Cumulocity IoT. The solution enables enterprises to increase the scope and reach of their IoT ambitions by connecting with existing applications and devices and providing full access to the company’s digital business platform as required.

Kichli said: “GITEX 2017 served as an opportunity for us to showcase Software AG’s next-generation offerings that are attuned with modern business requirements. Our fruitful engagement and interaction with regional and international visitors allowed us to explain fully how our solutions work, their benefits, and key roles in promoting business growth. Our debut in the event yielded highly beneficial results for our organization and effectively showcased our efforts to push for genuine digital transformation at the local and regional levels.”

Among the highlights of Software AG’s participation were a virtual reality experience for its visitors and a photo competition in which visitors were asked to take a picture of the company’s booth and upload the image on LinkedIn using the hashtag #SAGphotocontest. The contestant with the best photo won a GoPro device.