Sony introduces new Xperia ZR waterproof smartphone with superior sony engineering

Sony Mobile Communications today introduced the new Xperia ZR delivering the highest level of water-resistance for capturing photos and Full HD videos underwater. The Android smartphone offers leading technology and content with a 4.6” HD Reality display, 13 megapixel fast capture camera and Qualcomm® Snapdragon S4 Pro quad-core 1.5 GHz processor.

Spyridon Gousetis, Director of Marketing, Sony Mobile Communications, Middle East and Africa, said: “The Xperia ZR is simply a clever mobile device that perfectly harmonises Sony’s leading camera technology and the incredible water-resistance innovation, which sets us apart in the smartphone market. Combining this with the best of Sony’s media applications and easy one-touch connectivity functions, the Xperia ZR offers a whole new realm of advanced user experiences that goes beyond the norm.”

The ultimate in durable design:

Xperia ZR is precision-crafted to handle whatever life throws at it. With its sleek, yet durable design, the Xperia ZR is your perfect companion in and out of the water. In addition to its dust-resistant qualities, the waterproof* phone is IP55 and IP58 compliant, so you can keep it submerged in 1.5 meters of fresh water for up to 30 minutes. Combined with its dedicated camera key, the waterproof capabilities let you shoot videos in Full HD or snap pictures underwater, capturing the sharpest visuals. The camera key also allows you to shoot from a locked screen, ensuring you never miss a moment again.

Featuring Sony’s “Exmor RS for mobile” image sensor with High Dynamic Range (HDR) for both photos and videos, the Xperia ZR captures perfect pictures and videos, no matter what the conditions. Superior Auto mode combines Scene Recognition with high quality performance image processing technology (HDR and noise reduction) to automatically shoot with the most optimal settings. And, when you want to capture action fast, simply turn on burst mode to shoot an unlimited number of images at 10 frames per second.

Xperia ZR also features Battery STAMINA Mode, which significantly improves the standby time of your smartphone by four times or more** by automatically shutting down battery-draining apps whenever the screen is off and starting them up again when the screen is back on.

The solid yet comfortable styling of the Xperia ZR is matched by a choice of classic and fresh colours - black, white, pink and mint – each allowing you to express your individual style.

High quality viewing experience:

Enjoy entertainment on the go with the super-sharp 4.6” HD Reality Display powered by Mobile BRAVIA Engine 2 using the contrast enhancement technology expertise from Sony’s range of BRAVIA TVs, which together with the beautifully designed OptiContrast panel delivers a beautiful high quality viewing experience.

The OptiContrast panel reduces reflections and provides clearer viewing, even in bright sunlight, and creates a seamlessly black surface when the phone is turned off. By eliminating the sensor layer and integrating the sensor on the lens, responsiveness of the screen is increased, so now your touch is both more effective and more intuitive. And with Sony’s unique prediction filter to help better detect the movement of your finger, scrolling on the Xperia ZR is reassuringly smooth.

Consistent Sony media entertainment experiences:

The “WALKMAN”, Album and Movies applications enable the discovery of offline content through a single access point with new ways to enjoy and share that content. The Album application enables easy access to Facebook friends’ photos and browsing photos by location. A new feature of this app is ‘Faces’ which recognizes and sorts the faces in your photo album so you can tag existing contacts or add names to familiar faces.

Ease of sharing and enjoyment:

One-touch functions let you easily share music, photos and videos from your smartphone to the widest range of NFC-enabled Sony devices, including speakers, headphones and TVs.

Joining the ever expanding range, the new Stereo Bluetooth Headset SBH50 is an advanced app-enabled wireless headset with built-in FM radio, OLED display and one-touch connection for wireless audio streaming. Simply touch your Xperia ZR once to the headset to instantly pair the devices and make a call or begin listening to tracks. The SBH50 is available in either black or white colour variants. Other accessories that complement the Xperia ZR are the Charging Dock DK28 and SmartWatch MN2.