Souq.com acquires Sukar.com

Press release
Published April 29th, 2012 - 06:28 GMT

Sukar.com, the Middle East’s first and leading online private shopping club has been acquired by Souq.com, the largest online retail & marketplace in the Arab world in a move aimed at consolidating the market leadership of both enterprises in the online space.

Sukar.com was established in 2010 and quickly took a leadership position in the fashion & lifestyle ecommerce category, by offering the website’s rapidly growing member base exclusive access to daily incomparable deals, on a rich selection of over 700 of the world’s top fashion and lifestyle brands in the women’s, men’s, children’s, beauty, gadgets, and home fashion categories. 

““The acquisition of Sukar.com will strategically align our two companies, maximizing our synergies and consolidating our resources with the aim of further building the largest e-commerce business in the region,” said Souq.com CEO Ronaldo Mouchawar. “The fashion market in the Middle east is more than $30Billion USD, and on line share is less than 1%, we have a huge potential and that is the main reason of this acquisition.” 

Souq.com, first established in 2005 and is part of Jabbar Internet Group. Souq.com is the largest e-commerce site in the Arab world with operations in United Arab Emirates, Saudi Arabia, Egypt, Jordan, Kuwait and soon expanding to new markets. 

Sukar.com founder Saygin Yalcin said, “Sukar.com has continuously proven to be the market leader in its sphere. The acquisition by Souq.com has now created the largest ecommerce force in the region. This investment will enable Sukar.com to accelerate its growth, add unique values to the new organization and further ensure its market leadership.” 

Background Information

Souq.com

Souq.com was established in 2005 to become the largest e-commerce site in the Arab world covering Saudi Arabia, UAE, Jordan and Egypt. Souq.com is the channel where thousands of buyers and sellers in the region meet on a daily basis to sell products over a trusted platform that offers both various local payment options and integrated delivery methods catered to the markets that they serve.

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