SPARK & Google.org launch Maharat for Tourism e-learning hub in Egypt

Published March 9th, 2025 - 05:22 GMT

SPARK & Google.org launch Maharat for Tourism e-learning hub in Egypt

During the event.

SPARK, in partnership with EYouth and with support from Google.org, has launched the Maharat for Tourism E-Learning Hub in Egypt - a pioneering platform designed to equip 25,000 individuals across the MENA region with essential skills for the tourism industry.

The launch event, held at the Triumph Plaza Hotel in Cairo, welcomed over 100 stakeholders, including representatives from Egypt’s Ministry of Tourism, industry leaders, and digital learning experts. The initiative aligns with Egypt’s national priorities to enhance workforce competitiveness and drive tourism sector growth.

With the tourism sector rapidly evolving, Maharat for Tourism offers free, high-quality training tailored for both aspiring and experienced professionals. The platform provides interactive courses on digital skills, business management, and customer service, ensuring users stay competitive in a dynamic job market.

By bridging the skills gap and building a digitally empowered workforce, this initiative directly contributes to Egypt’s economic resilience and job creation in one of its most vital industries.

A Strategic Partnership with the Ministry of Tourism

Egypt’s Ministry of Tourism is an active supporter of the platform, recognising its role in modernising workforce training and driving long-term industry sustainability. “We are proud to launch the Maharat for Tourism E-Learning Hub, which will provide thousands of individuals with the opportunity to develop essential skills for success in the tourism sector,” said Dina Almasaeid, SPARK’s Regional Programme Director “The support from Egypt’s Ministry of Tourism further emphasises the industry-wide commitment to fostering talent and innovation.”

Join the Movement

The Maharat for Tourism E-Learning Hub is now live and available in both English and Arabic, offering tourism professionals and job seekers the opportunity to advance their careers in the industry. To learn more and enroll in courses, visit: https://maharat.spark.ngo/.

Background Information

SPARK

SPARK is an international non-governmental development organisation active throughout the Middle East, North and Sub-Saharan Africa, and Europe. For over 30 years, SPARK has been creating pathways for young people to rebuild their futures. SPARK provides opportunities for youth, particularly women and refugees, to study, work and grow their own businesses in fragile communities by providing higher (vocational) education scholarships, entrepreneurship development and SME support. All SPARK’s programs are founded in close collaboration with local partner organisations.

Company Profile

Google

Founded in 1998 by Stanford PhD students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's innovative search technologies connect millions of people around the world with information every day.

Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia.