Spectrami adjudged as the emerging distributor of the year

Press release
Published April 11th, 2013 - 06:48 GMT
Anand Choudha, Managing Director at Spectrami receiving award at the ceremony
Anand Choudha, Managing Director at Spectrami receiving award at the ceremony

Spectrami, the leading value added distributor in the MENA region today announced that it has been awarded as the Emerging Distribution Company Award of the Year for its innovative approach and contribution to the growth of IT channel in Middle East.

Channel Middle East, the region most popular IT Channel magazine adjudged Spectrami as the ‘Emerging Distribution Company of the Year 2013’ at the Channel Middle East Awards 2013 Ceremony, which was held recently at the Fairmount Hotel, Palm Jumeriah in Dubai.

Channel Middle East Awards are the most prestigious Channel Awards in the region which attracts channel executives from all across the Middle East region. This year award ceremony was attended by over 300 channel executives and the magazine recognized the leaders in the IT channel business for the ircontribution to the channel in Middle East.

Spectrami  won the Emerging Distribution Company of the Year 2013 Award for its innovative approach, channel initiatives, channel development, introduction of best of the breed technologies in security and storage space. The company’s vendor extension business model not just enhances the growth opportunities for channel partners but also hand holds partners in the initial stage of engagement with customers.

During the past year, the distributor took various steps to add value to its distribution business by empowering channel partners by providing training and certification on various technologies and products. Opening of its new office in Morocco is also part of its expansion strategy in the region and render more focus on emerging markets in North Africa.

Expressing his happiness, Anand Choudha, Managing Director, Spectrami, said, “We are delighted with the award as it reflects the hard work of our team, continued confidence and support of our vendors. Our channel partners and customers have been the greatest strength behind today’s achievement. We would like to thank Channel Middle East for recoginsing our efforts and our faith in new technologies that paved way to the success our channel community.”

Spectrami is the authorised distributors for Actifio, Fidelis XPS, LogRythm, Verdasys, Tenable, Titus and Invincea in the Middle East region that includes UAE, Saudi Arabia, Kuwait, Qatar, Oman and others.

Background Information


Spectrami had a very humble beginning as a two-member team in July 2011 with a clear objective to redefine “value” in the value-added distribution space. 

Initial success was achieved by introducing niche and specialized vendors with a full 360-degree service offering, as part of our vendor extension model (VEM). As we grew at a breathtaking pace in the subsequent years, we have maintained the ability to keep innovating and adapt to the ever-changing demands of the vendor and reseller eco-system. With more established vendors joining us, we have created a robust and scalable model to suit the needs and demands of all of them.

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