Splash awarded double titles at Glittering award ceremony

High street fashion brand Splash emerged as the Most Admired Retailer - FASHION in the Middle East at the Images RetailME Awards 2011. The Splash marketing campaign was also awarded the coveted Most Admired Marketing Campaign of the year title, making it a thrilling double victory for the brand. The annual industry honors recognize the region’s top performing retailers and retail practices across different categories. 

Raza Beig, CEO, Splash expressed delight on receiving the awards, “These awards go out to the entire Splash team for their spirit of excellence and dedication. We are delighted with the recognition and thank Images RetailME and the jury for bestowing the honors.” The Images RetailME Most Admired Retailer and the Most Admired Marketing Campaign are the most competitive award titles every year. Speaking about the Splash campaign Raza added, “We strived to keep our audiences constantly engaged with the year-round 360 degree sustained campaign and special events that were followed by our thematic fashion show. This award crown’s the extraordinary effort put in by our GCC marketing team and is a fitting reward for the creativity and professionalism that made this campaign possible.” The Splash CEO also thanked Splash customers, associates, agencies and media partners, “Their unceasing support and loyalty has contributed to our success over the years and has helped us set new industry benchmarks”. 

The vibrant Splash marketing strategy was an extension of the hugely successful ‘Eye on Design’ campaign. Art and Fashion fusion then led to the launch of the spectacular Splash Limited Edition calendar. The campaign extensively used print, outdoor, online as well as in-store media. 

Commemorating retailing excellence in the Middle East Images Retail ME Awards ceremony is positioned as the most prestigious event in the Middle East retail calendar. The jury for the awards is drawn from an international panel of experts with knowledge and experience in the Middle East and global retail markets.