Starbucks promises espresso perfection in every cup

Press release
Published March 28th, 2012 - 06:11 GMT

Espresso perfection
Espresso perfection

This spring, Starbucks will maintain its ongoing commitment to coffee excellence by bringing espresso perfection to all its stores across Kuwait. On March 14th, Starbucks will launch its five point promise in every single store ensuring partners and customers can make the most of the Espresso promise for perfection in each and every cup of coffee served.

As well as this global promise, Starbucks will launch its first true light roast coffee, Starbucks Blonde Roast. Master roasters and blenders have taken the world’s best Arabica beans and drawn out their subtle and soft flavors to create a lighter coffee that encompasses the familiar flavors Starbucks coffee is celebrated for, but with a mellower taste to ensure the tastes of each and every customer are met.

Rana Shaheen, Regional Communications and CSR Manager, Starbucks Coffee MENA said: “The promise for espresso perfection is our way of reaffirming to our loyal customers that Starbucks is always looking for new ways to keep them satisfied. The espresso perfection will be a part of the culture in each and every store throughout Kuwait. From the details leading to the perfect espresso shots and the use of the new revolutionary milk pitchers, to barista training and 100% Fair trade espresso, this declaration promises that customers’ drinks will be perfect each and every time, ensuring 100% satisfaction.” 

For more than 40 years, Starbucks has been sourcing, roasting and blending the highest quality coffee, and now with the roll out of  the revolutionary milk steaming pitcher that spins and folds milk to velvety perfection every time, the company has confirmed its commitment to creating the legendary  lattes and cappuccinos. In addition, baristas will wear name badges and also ask for customers’ names when they order their drinks in a step to make sure that each drink is just right for each customer.

Additionally, the beverages will not only taste great, but will also protect the planet. Starbucks espresso is 100% Fair Trade certified, and the brand’s own ethical sourcing standards ensure fairness for all of our coffee farmers across the world, delivering on Starbucks’ commitment to their customers who share the same values in protecting the earth.

Background Information

Starbucks Coffee Company

Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world.

As the premier vendor of the finest coffee, Starbucks is focused on delivering the best experience to every customer at each of its locations around the world, including Kuwait, KSA, UAE, Egypt, Lebanon, Jordan, Qatar, Bahrain & Oman in the Middle East region

Starcbucks work with many communities, and is committed to providing the Starbucks Experience while respecting the local customs and tastes of each country it operates in. It is also committed to hiring locally, currently providing nearly 2700 jobs for more than 30 nationalities including Arab nationals in over 300 operating stores in the region.

Starbucks stores have been operating in the Middle East since 1999 through a licensing agreement with trading partner and licensee MH Alshaya WLL, a private Kuwait family business.

Check out our PR service


Signal PressWire is the world’s largest independent Middle East PR distribution service.

Subscribe

Sign up to our newsletter for exclusive updates and enhanced content