stc sponsors ‘Sayef Expo’, the specialized summer exhibition at 360 Mall

Kuwait Telecommunications Company – stc, a world-class digital leader providing innovative services and platforms to customers, enabling the digital transformation in Kuwait, sponsored ‘Sayef Expo’, an exhibition that gathered a selection of vendors that specialize in summer services and activities. The sponsorship comes as part of stc’s ongoing commitment to empowering small and medium enterprises (SMEs) and supporting the growth of local businesses across diverse sectors under “Weyak” Umbrella.

The three-day expo brought together over 30 Kuwaiti brands and SMEs, showcasing a variety of products and services spanning retail, technology, health, and lifestyle. 

As part of its sponsorship, stc interacted with visitors at its booth which included interactive activities and dedicated areas highlighting its advanced digital solutions. The Company offered exclusive giveaways, promoted its youth line packages, and introduced attendees to the benefits of its recently launched 5G Advanced network. in line with stc’s ongoing commitment to support Kuwait Vision 2035, which aims to enable digital transformation and provide an enhanced digital experience for customers. 5G Advanced serves as the next generation of 5G technology and is expected to revolutionize the online experience for individuals and businesses. 

In addition, students were able to register to stc’s annual summer internship program, which provides young talents with the opportunity to explore future career opportunities within the telecom and ICT sectors. The summer training program includes three training courses: photography and editing, cybersecurity, and specialty coffee preparation in collaboration with the Coffee app, where each course will last one week, offering both theoretical and practical instruction.

In a statement, stc indicated that sponsoring the ‘Sayef Expo’ comes as part of its commitment to supporting local brands, SMEs, and the entrepreneurial community in Kuwait. stc actively seeks out platforms and initiatives that contribute to the growth of the startup ecosystem, while also providing opportunities to engage with its diverse customer base. Through such sponsorships, the Company aims to empower local businesses, encourage innovation, and strengthen connections within the community. This approach also aligns with stc’s broader ‘weyak’ program, which was launched to support SMEs and entrepreneurs to realize their potential in an increasingly digital marketplace.