Strong expectations in UAE that leaders capable of guidance through any difficult times in 2012

Leaders from politics, business and religious life, both around the world and in the UAE, are strongly expected to provide safe guidance through any difficult times in 2012, according to a new 12-country survey by leading global communications firm Ketchum. 

The survey reveals that leadership credibility requires a combination ofdecisive action and honest, transparent communication, which is most effectively achieved through a leader’s personal presenceand involvement.The 312 people surveyed in the UAE were amongst those most impressed by their leaders when compared to 11 other countries around the world. 

“Our new study clearly shows the full extent of the global desire for adept leadership toguide us through any difficult times in 2012, with the help of clear and firm communications,” said Nicola Gregson, Managing Director, Ketchum Raad Middle East, headquartered in Dubai. “The research is also rich with practical insights, and forms a blueprint for more effective leadership communication.  In the UAE, almost all those surveyed (89%) stated that effective communication is extremely important to great leadership.”