Superstar Yara joins forces with prestigious beauty brand Braun

Press release
Published December 5th, 2011 - 06:33 GMT

Arab artist, Yara, has been named as the first-ever regional face of Braun Hair Care (P&G). The graceful beauty will make her debut for the brand's Satin Hair 7 straightener and brush in December 2011.

Renowned for her enchanting voice, elegant style, and captivating beauty, Yara has garnered an enviable fan base across the region, with her healthy and shiny locks adding a crowning glory to her talent. As the regional ambassador of Satin Hair 7 straightener and brush, Yara will give women the green light to experiment more with their style, safe in the knowledge that their hair is protected from damage.

 Commenting on the news, celebrity and Braun hair stylist, Sascha Breuer said: “Yara is the perfect choice to represent Braun in the Middle East. This season it’s all about beautifully conditioned hair with a glossy finish, and Yara truly embodies this look.”

Beaming with excitement, Yara spoke about her role as Braun’s Beauty Ambassador: “It is an honor to represent a brand that I have grown-up with. From my mother’s kitchen to my dressing table, Braun has been a brand that has stood the test of time. I am extremely excited to be champion healthy styling with Braun Satin Hair 7 brush and straightener.”

“My work requires that my hair is constantly styled, so it’s very important to try new looks without having to sacrifice the health of my hair, and the straightener protects my hair while giving me the freedom to style everyday. With Braun’s IONTEC technology, I can wear great hairstyles, and be proud of my hair every day, without worrying about the damage from heat and styling.” 

I swear by the brush – it’s my new beauty must-have and always in my handbag for static free hair and instant shine when I need it”, added, Yara. 

Besides her singing credentials, it was Yara’s passion and spirit that connected with the brand message of empowerment. "Her femininity, strength and positive energy are perfect for the Braun brand," said Bushra Iqbal, Brand Manager, Braun, Arabian Peninsula. She added, "Yara is the perfect beauty ambassador for Braun’s hair styling tools and we’re delighted to welcome her on board.” 

Recognized by the iconic green light, Braun’s Satin Hair styling tools give women the assurance that their hair is protected while styling. 

The Braun Satin Hair 7 straightener

Available in an all new sleek black finish, the Braun Satin Hair 7 straightener is proven to protect hair with an accurate temperature control that is customizable to hair type and individual needs. Featuring Braun’s breakthrough IONTEC innovation, it protects hair’s health while styling. Millions of active ions surround every single hair strand attracting moisture particles from the air whilst straightening to give a beautiful healthy shine. 

The Braun Satin Hair 7 brush

The perfect addition to every woman’s handbag, the Braun Satin Hair brush is designed to bring incredible shine and smoothness to hair at the touch of a button. The brush is equipped with the frizz fighting and protecting benefits of Braun IONTEC to instantly restore hair’s shine and smoothness anytime, anywhere. 

Background Information


Germany-based Braun GmbH is part of Procter and Gamble and manufactures a wide variety of products that marry technical innovation, reliable quality and distinctive design, ranging from electric shavers, beauty products to household appliances. Braun products enjoy worldwide distribution.

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