Swiss watch brand HYSEK is set to delight women with its dazzling new Furtif Arabesque!

Press release

Published November 30th, 2011 - 06:50 GMT

Al Bawaba

World renowned Swiss watch brand HYSEK delights the feminine fraternity by presenting a new variation of its popular Furtif collection: Furtif Arabesque. Combining new and graphic lines, this new version is sure to delight women seeking intense originality of expression, where transparency defines a highly contemporary appearance powered by an equally dynamic and acclaimed manufacture.

Indeed, elegance reaches a refined level in HYSEK”S Furtif Arabesque with prominent Roman numerals displayed under the sapphire crystal glass on the case and enhanced further by a black guilloche dial displaying the 1, 5, 7, 11 index, distinctive to HYSEK identity. It has water resistance of 30m and is powered by a quartz movement with a frequency of 36,768 A/h. The light and ergonomic case, thanks to its mobile lugs, which are designed to perfectly fit the wrist is matched by a hand-sewn alligator leather strap, closed by a fold-over buckle exclusively developed by HYSEK Manufacture.

This strikingly attractive 37mm Furtif Arabesque timepiece from HYSEK is available in stainless steel, pink gold and in pink gold and stainless steel and is offered in a range of diverse set versions, alternately highlighted by fine and intricate Arabesques, subtly striped or brilliantly paved with diamonds. The rigidity of geometric designs, such as the square-shaped dial, bold Roman numerals and a prominent crown is perfectly balanced and softened by artistic swirls on the outer bezel, combining to present an engrossing work of art showcasing time.

Marianne Al Jord, Managing Director, International Business Group Dubai said, “HYSEK timepieces are coveted world over for their vibrant good looks especially its singular and eye-catching cases and the mechanism that powers them. Though one of the youngest Swiss brands, it has shot into prominence as one of the most spoken about names. HYSEK confirmed its legitimacy further as a key player in haute horlogerie with the creation of its own manufacture. Women seeking true innovation in watches will be charmed by HYSEK’s new Furtif Arabesque as it has an arresting presence that commands one’s attention immediately. As it is also offered in an interesting range of design options, I am sure it will be well received by discerning women in the region.”

Discover HYSEK’s dynamic new Furtif Arabesque now available through the well known Majestic network.

Background Information

Jorg HYSEK

Since its origin, the HYSEK brand has imposed its “avant-garde” vision within the watch industry, which heckles and dares the difference to create a unique identity with its products. It celebrated its 10^th anniversary in 2008. The strong personality and singularity of its lines has contributed to enrich the traditional sector of the Swiss watch industry.

The HYSEK concept is characterized by very creative lines, with singular and distinctive cases with an eye for detail. Over the last three years, the HYSEK brand has been upgraded in a very significant way, positioning it in the high-end and luxury watch field by conducting a product oriented strategy with technically enhanced movements. Proper elements of the HYSEK identity are the dial displaying the numbers 1-5-7-11, but also the fold-over buckle, exclusive design of the brand in perfect continuity to the case. It focusses its main collection on complication timepieces thanks to enriched and sophisticated mechanical execution valued by cases of exception such as SYMPHONY (Minute Repeater Westminster Tourbillon).

Its other notable collections include Abyss, IO, Kilada, Rebel and V-King. The brand finally confirmed its legitimacy as a key player in the field of Haute Horlogerie thanks to the creation of its own manufacture. Today, it offers 7 watch lines with strong identity and recognizable style which distinguish themselves by a minimalist and refined style, harmonious shapes and volumes as well as an extreme care for details, finish and quality. A celebrity favourite, Jorg Hysek is the chosen watch of US President Barack Obama. HYSEK watch collections can be found exclusively at IBG-Group’s Majestic boutiques located at prestigious shopping venues in the UAE.