Swiss watchmaker ‘Seculus’ launches a stunning collection

One of the world’s leading watch companies and a flag bearer of the Swiss-watchmaker’s tradition, today launched its sophisticated new collection of timepieces. The new collection range includes Ambassador, Coppelia, Brave, Sheikh Khalil and Sheikha. Bearing the hallmarks of the most accurate traditional Swiss design and manufacture combined with the elegance of contemporary design, the new range epitomises the precision and style which has always been inherent in Seculus’s ranges of men’s and women’s watches.

Seculus makes this launch special with an exclusive offer, get a women’s luxury handbag on every purchase of the New Collection and the Illuminus Collection, from December 15, 2014 to January 15, 2014.

The new Seculus range is exclusively available at Alsa Lifestyle Fashion and Apparel, the premium fashion retailer for men and women in the UAE. Ehab Al Bakri, Chief Operating Officer at Alsa Lifestyle commented, “The inclusion of the latest range of Seculus watches enables us to provide even more choice for our discerning and sophisticated customers. Seculus has a well-deserved reputation for high quality and stylish watches and we’re delighted to be able to offer them in our store.”

The four new styles from Seculus continue the company’s tradition of combining taste and elegance with accurate and functional timekeeping capabilities.

Ambassador: Stylishly understated, the Ambassador range has been designed for men who value their time. These precision-made watches are offered in either yellow or rose gold for additional impact, with either a stainless steel or leather strap. A variety of dials, in black, white, brown or silver, with hour, minute, second and date displays is available and options include index or roman numerals.

Coppelia:  Elegant and feminine, the Coppelia range is designed with style and beauty to reflect the glamour of a sophisticated evening out. Complex braids in the bracelet, a mother-of-pearl dial and Swarovski crystals enhance the contradictions of delicacy and robustness. Other options include rose gold, yellow gold or stainless steel cases, with a variety of faces also available.

Brave: A vibrant, robust and intrepid watch, designed with the urban adventurer in mind, Bold offers the classic combination of strength, harmony and multi-functions. Hour, minute, second and date functions combine with a chronograph, for precision accuracy where it’s needed most. Available in a variety of leather strap colour ways, the Brave comes in rose gold, stainless steel or black case options.

Sheikh Khalil & Sheikha: Sports watches for those who demand the best, the Sheikh Khalil (men’s) and Sheikha (women’s) range has been designed to perform in the toughest conditions. Available with stainless steel or rose gold cases, the watches incorporate scratchproof sapphire crystal to minimise impact damage and are waterproof to 100m. A variety of dials are available, including white, black and brown.

Seculus, one of the world’s leading watch companies, exemplifies the centuries-old traditional of Swiss watch making. The brand was introduced to the UAE in 1992 and has gone from strength to strength in the intervening years rapidly becoming the favourite of those who value quality, style and performance.