Swiss watchmaker BOMBERG sets new trends unveiling its 2016 newest collection: BOLT-68 Falcon

Press release
Published May 19th, 2016 - 06:57 GMT
Swiss watchmaker BOMBERG sets new trends unveiling its 2016 newest collection:  BOLT-68 Falcon
Swiss watchmaker BOMBERG sets new trends unveiling its 2016 newest collection: BOLT-68 Falcon

Swiss watchmakerrenowned for avant-garde and bold designs BOMBERG, along with Ahmed Seddiqi & Sons, celebrated its second launch of the BOLT-68 2016 novelties to the region.  At an elegant evening party hosted in the And Lounge in The Address Hotel, Dubai Marina, guests celebrated the launch of the novelties by enjoying a night of glamour and glitz. The third of the series, the newest BOLT 68 collection turned heads whilst the atmosphere exuded positivity and excitement based around the highly chic items.

From Switzerland, where the movement, design and assembly of the watches were made, the BOMBERG BOLT-68 Automatic BARRY is the result of the partnership between BOMBERG and The Barry Foundation; a specific watch designed to honour Saint Bernard dogs. The black PVD treated steel case encases an automatic Swiss mechanical movement. A large head of a Saint Bernard dog, and the traditional barrel, embellish the dial and the brown leather strap with red stitching is adorned with a traditional Swiss edelweiss flower. Like all BOLT-68 watches, an ingenious bayonet system with a trigger guard, exclusively developed by BOMBERG, allows the timepiece to be detached from its base and attached to a metal chain, transformed into a masculine pocket watch.

“The motto ‘nobility, dedication and sacrifice’ stands true as it appears on the BOMBERG BOLT-68 Automatic BARRY watch. The focal values are courage, heroism, greatness and most importantly, Swiss reliability - a value which BOMBERG embraces. BOMBERG is honored to collaborate with The Barry Foundation, a publicly recognised charity,” said Rick De La Croix, Chairman of BOMBERG.

The elegant yet playful BOLT-68 CHROMA turned heads and makes for the perfect addition will be the perfect touch to perfection your look. The BOLT-68 FALCON edition is an unconventional design: the individualistic strong trademark that is BOMBERG. Lastly, with its luminescent skull and numbers which glow in the dark, the BOLT-68 Steel Nails and Black Nails Badass, limited edition astonishes with both its originality and quality.

BOMBERG watches are available at select Ahmed Seddiqi & Sons stores.  For more information, please visit:

Background Information

Ahmed Seddiqi & Sons

The first Ahmed Seddiqi & Sons shop was located in Bur Dubai. As business grew, the Ahmed Seddiqi & sons retail presence expanded from a single shop in Dubai’s souk to a formidable network of elegant stores.
Mr. Ahmed Qasim Seddiqi maintained his focus by offering quality Swiss watches to an array of clients, including royalty and politicians. He furthered the company’s growth through his exclusive franchise agreements with the world’s leading Swiss watch companies and he safeguarded the business by keeping Ahmed Seddiqi & Sons a tight-knit family operation.
The first franchise agreement was signed with Swiss watch brand, West End Watch Co. in 1949, after which the portfolio of brands expanded to include over 90% of the world’s luxury Swiss watch brands.
Today, the passion for luxury watches is deeply embedded into the ethos of the Ahmed Seddiqi & Sons’ family.
What started as one man's passion over 60 years ago is today an empire that brings luxury and honesty to the hearts of watch collectors all over the world.

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