TECOM SME builder focuses on achieving long-term profitability in a growing business

Today’s highly competitive business landscape is characterized by a large number of players trying to chase the same market with very little differentiation, either from a product positioning or from a human capital standpoint. Established management theory states that businesses, whether large or small, need to have clear strategies and employ the right people to flawlessly execute these strategies, according to Shridhar Sampath, Founder of Motivaluate Consulting and Training. 

Sampath’s comments came during his presentation titled ‘How to Achieve Profitable Growth while your Competition Groans’ at the 16^th edition of the TECOM SME Builder organized by Dubai Knowledge Village, the region’s premier destination for human resource management and a member of TECOM Investments’ Education Cluster. 

Held on 16 February at the Dubai Knowledge Village Conference Centre, the event was open to the public and essentially aimed to provide cutting-edge solutions to crucial issues faced by small and medium business owners with a view to improving long-term profitability. The event gathered over 150 participants including prospective business owners who stood to gain considerable expertise through interaction with peers from various industry sectors. 

Dr. Ayoub Kazim, Managing Director, TECOM Investments’ Education Cluster, said: “The SME sector in the region makes up for over 90 per cent of the existing private sector enterprises, highlighting the increasing need for these businesses to have a competitive edge in order to distinguish themselves. TECOM SME Builder provides the ideal platform for business owners from diverse sectors to come together to discuss issues and challenges, share best practices and exchange knowledge and experiences. This, in turn, will contribute towards equipping them with the skills with which to succeed in today’s modern and dynamic business environment.” 

The all-day workshop featured key highlights including a presentation titled ‘The Business Sale: Creating Long-term Profitable Business with your Clients’ led by Shadi Banna, Managing Partner, Potential.com. Further, experts from established companies provided valuable insights on various subjects including body language, innovation, human resources, social media, digital marketing and communications, sales and finance. 

Supported by partners including Bayt.com and SME Advisor Middle East, TECOM SME Builder was sponsored by Flagship Consultancy.

TECOM Investments, a member of Dubai Holding, regularly hosts events that support and encourage the growth of businesses in the region. TECOM Business Parks (Dubai Internet City, Dubai Outsource Zone, Dubai Media City, Dubai Studio City, International Media Production Zone, Dubai International Academic City, Dubai Knowledge Village, DuBiotech, Dubai Industrial City and ENPARK) offer a favourable ecosystem for SMEs through shaping and enabling a business environment that guarantees the sector’s long term growth.