Tetra Pak® Platinum sponsor of 2015 Arab Beverages Conference and Exhibition in Amman

Press release
Published September 8th, 2015 - 12:07 GMT
During the event
During the event

Tetra Pak®, the world leader in food processing and packaging solutions, participated as a platinum sponsor in the Fifth Arab Beverages Conference and Exhibition ABCE 2015, held in Jordan, at the Grand Hyatt Amman, under the patronage of His Excellency the Prime Minister of Jordan Abdullah Ensour.

At the two day event, Mr Amar Zahid, Cluster Vice President Greater Middle East & Africa (GME&A), headed the Tetra Pak delegation which focused on showing the latest packaging and processing technologies, with special focus on deploying innovative packages that meet consumer needs and at the same support customer growth plans.

At the exhibition, Tetra Pak had a booth displaying the company’s extensive range of packaging solutions, while at the opening session of the conference Anders Andren, Automation Solution Product Manager, Tetra Pak Sweden, gave a keynote speech and presentation about The Future of Digital Marketing in Tetra Pak Packages.

The content of Mr. Andren’s presentation covered how digitalization is significantly changing the way of doing business. Highlighting that Tetra Pak as a global Packaging & Processing Solution Provider enables increased value for customers through value partnering, digital marketing applications and services that drive customer operational performance and quality.

Commenting on ABCE 2015, Amar Zahid said: “Our participation in this conference and exhibition confirms our commitment to continuously leading the development of the beverages industry. Tetra Pak is a global leader of the Juice, Dairy and Beverage industries and we are committed to making food safe and available everywhere.”

“Wherever we operate, our commitment extends far beyond protecting the contents in a package. It also includes supporting our customers’ businesses, a responsibility to reduce our environmental footprint and shape a better future for all our stakeholders including our employees, our suppliers, our customers and the communities in which we operate.”

Adding his comments, Monther Al Harthi, CEO of Al Rabie Saudi Foods Company and Chairman of the Arab Beverage Association, said: “We are delighted to be participating in the Arab Beverages Conference and Exhibition since it is the region’s biggest platform for knowledge sharing and discussing the current situation, challenges and advancements related to the beverage industry. Over the years, the conference has grown to become the most important annual gathering for more than 200 participants from around the world - and from the Arab world in particular - including regional experts from sectors such as Chambers of Commerce and Industry, Industrial and Agricultural Ministries, related governmental institutions, and leading Arab and international companies.”

In the Greater Middle East and Africa region (GME&A), Tetra Pak operates in 49 countries and has 9 market companies, 21 sales offices and 5 converting plants. In the Arabia area, Tetra Pak is present in 12 countries and has offices located in Dubai, Jordan (Amman), Kuwait City, Lebanon (Beirut), Saudi Arabia (Jeddah and Riyadh) and Yemen (Sana’a). In addition, there is a converting factory in Jeddah. 

The Fifth Arab Beverages Conference and Exhibition ABCE 2015 is organized by the Arab Beverages Association in cooperation with the Jordan Chamber of Industry and the Arab Union of Food Industries, with the objective of presenting the latest technologies and break-through developments in the field of beverage manufacturing and production.

Background Information

Tetra Pak

Together with our customers we make food safe and available, everywhere. Since the start in 1951 we have taken pride in providing the best possible processing and packaging solutions for food.

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