Tetra Pak and Al Safi Danone launch innovative new package considered the first of its kind in the flavoured milk category

Tetra Pak, the world leader in food processing and packaging solutions, and Al Safi Danone Co. Ltd, the second largest dairy producer in the Middle East, today jointly announced the commercial production and re-launch of their flavoured milk product in Tetra Pak’s new package innovation, the Tetra Brik Aseptic Slim 200ML “Leaf”. 

Showcased during Gulfood Manufacturing, the biggest food and beverage processing and packaging industry event and the most influential trade platform for Middle East, Africa and Indian Sub-Continent, the pioneer launch unveiled the first of its kind package in partnership with Al Safi Danone - the first Tetra Pak customer in the world to adopt the new packaging innovation. 

A key innovation factor in the package is the “Leaf” which refers to the leaf-shaped corner of the vertical panel on the front of the package that allows increased on-shelf product differentiation and increased consumer appeal for Al Safi Danone. 

The package, Tetra Brik Aseptic Slim 200ML Leaf, maintains the same functional benefits as the standard Tetra Brik Aseptic Slim 200ML. The package allows convenient on-the-go drinking, making it as easy and as practical as possible. The Leaf package also offers a fresh branding opportunity and ease of use for consumers in terms of gripping, drinking and milk flow. 

Speaking from the launch at Gulfood Manufacturing, Frank Uzsko, General Manager at Al Safi Danone said, “Al Safi Danone and Tetra Pak are setting the benchmark for dairy producers worldwide in the fast growing flavoured milk category by leading through innovation. This reassures our continued commitment to satisfying local consumer preferences and demand for modern innovations.”  

Amar Zahid, President, Greater Middle East & Africa Region for Tetra Pak said, “Innovation is the key pillar of our continued competitiveness. This launch provides an ideal platform and an opportunity to demonstrate and re-affirm our dedication and focus in the Greater Middle East & Africa region – one of the biggest markets globally for Tetra Pak. We’ve been learning and innovating alongside our customers for more than 30 years in this region to meet the needs of consumers now and in the future.” 

“The Leaf package, continues to deliver on Tetra Pak’s promise to Protect What’s Good, ensuring Tetra Pak and Al Safi Danone produce a safe, healthy and high quality flavoured milk product, using the latest processing and packaging technological advancements with adherence to the latest manufacturing standards and policies. All this starts off and ends with the consumers’ wellbeing in mind,” said Niels Hougaard, Managing Director Tetra Pak Arabia Area. 

The Al Safi range of flavoured milk products in the new Tetra Brik Aseptic Slim 200ML Leaf will be widely available throughout the Gulf and Levant regions, including Yemen, from small suburban traditional trade groceries to the large urban modern trade hypermarkets.