Tetra Pak Arabia launches its second awarness campaign “protect what’s good”

Tetra Pak, the world’s leading company for food packaging and processing technologies, with a major production facility in Jeddah, KSA and offices in GCC and Yemen, has launched its second large media campaign in Saudi Arabia with the ambition to create awareness among GCC consumers about the benefits of using Tetra Pak’s safe and innovative packaging.

“Protects what’s Good,” Tetra Pak’s cross-category campaign, aims to extend the awareness of the protection that Tetra Pak’s packages provides to the milk, juice and other food products. With “6 layers of protection”,  Tetra Pak’s carton protects the product from light, air and any other harmful bacteria, thus allowing the retention of nutrients longer with no need of preservatives.

The campaign is driven by Tetra Pak and it features leading category players such as KDD, AlSafi-Danone, Arla Foods and Al-Rabie who are endorsing the protection message.“ We are delighted that our leading customers are showing such support to endorse our motto: “PROTECTS WHAT’S GOOD”. Just as families protect and care for their loved ones, we take care of the protection and safety of the products packed in our carton-based packages,” said Riccardo Castagnetti, Marketing Director of Tetra Pak Arabia.

For years, Tetra Pak’s iconic and innovative processing, packaging solutions and technologies have been providing value to consumers and customers by protecting and delivering food safely in over 170 countries.

This year Tetra Pak celebrates its 60th anniversary of the delivery of its first of filling machine globally with the launch of the “voices of innovation” video series which showcases the people who have helped to deliver six decades of technology, social and environmental innovation.