Thousands Welcome 'The FIFA World Cup Trophy Tour' by Coca-Cola in Amman
The FIFA World Cup™ Trophy Tour by Coca-Cola continued with its global journey and landed in Jordan today, where it took centre stage at the consumer event at Ras Al Ain Gallery in Amman.
The trophy was celebrated by thousands in Amman, following a private viewing held for local schools and charities before the doors were opened to the public. Fans across the country were invited to enjoy their day at the consumer activity and witness the most coveted prize in the world of sport.
Expressing his delight, Loai Omaish, Board Member and Marketing Committee Head, Jordan Football Association, said: “It is of great pleasure that Jordan is a part of the 2018 FIFA World Cup Trophy Tour. Especially at this time where we are preparing to host a phenomenal event, the 2018 AFC Women’s Asian Cup – which has been achieved following the great success of hosting the FIFA U-17 Women's World Cup. The prominent 2018 FIFA World Cup Trophy Tour will excite football enthusiasts in Jordan, and we trust that this will be a once-in-a-lifetime, unforgettable experience for many.”
“We are ecstatic about offering our youth the opportunity to see the iconic World Cup Trophy. This is an inspirational and unique experience, and we thank The Coca-Cola Company and FIFA for making the dreams of millions of football enthusiasts come true.” Omaish added.
Expressing his pride and excitement at the success of the event, Murat Ozgel, General Manager of The Coca-Cola Company Middle East, said: “Sport has always held the power to unite and inspire people to follow their dreams – a mission that is at the centre of Coca-Cola’s long-standing support of football. Our partnership with FIFA has given us the incredible opportunity to further that goal, by bringing the atmosphere of excitement that surrounds the FIFA World Cup directly to the sports biggest fans.
Jordan embodies the values of football, from their passion for the game to their respect for it, and it is a privilege to play host to the most celebrated prize in the world. We look forward to continually bringing the joy seen here today to football fans around the Middle East, and the world.”
The Coca-Cola Company has had a long-standing relationship with FIFA since 1976 and, as well as being a long-term supporter of football on all levels, has been an official sponsor of the FIFA World Cup™ since 1978. The FIFA World Cup™ Trophy Tour began in 2006, when FIFA and Coca-Cola flew the FIFA World Cup Trophy around the world in the leadup to the 2006 FIFA World Cup Germany™.
The Coca-Cola Company is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion-dollar brands, including Diet Coke, Fanta, Sprite, and Coca-Cola Zero. It is globally the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees.
Consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, The Coca-Cola Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where it operates.
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